Booking.com. one of the world’s leading travel brands, entered Kantar’s BrandZ Top 100 Most Valuable Global Brands and one of the top 20 fastest-rising brands globally. It was also the most valuable Dutch brand for the second year running.
With a brand value of $25 billion, up 50% year-on-year, Booking.com’s remarkable journey of innovation, brand-building, and customer focus has propelled it beyond its Dutch roots to become a true global powerhouse, reflecting its ongoing commitment to meaningful difference and worldwide impact.
In this exclusive piece, we hear from Ben Harrell, Managing Director, US at Booking.com, to uncover the strategies, mindset and moments that have shaped the brand’s ascent. You will discover:
- How Booking.com transformed from a functional platform into a power brand?
- Why humour and personality matter for growth?
- How the company balances global consistency with local relevance?
- What are the secrets behind seamless brand experiences, from Super Bowl campaigns to TikTok?
- How innovation keeps Booking.com ahead in a fast-moving world?
Whether you are a marketer, insights professional, or simply curious about what it takes to build a brand that lasts, this booklet offers practical lessons and fresh perspectives from one of the industry’s most inspiring journeys.
