Sustainability is now central to brand resilience and growth but trust is low, engagement is limited, and the value-action gap persists. Most people don’t believe brands are making a positive impact, and when trust falters, growth stalls. For too long, brands have debated the business case, treated sustainability as an add-on, and struggled to connect with consumers in ways that drive real change.
2026 is the year to break this cycle. The stakes have never been higher: environmental and social challenges are accelerating, and the cost of standing still is lost trust, lost relevance, and missed opportunity. It’s time to move from intention to impact, embedding sustainability at the heart of every growth strategy, with evidence, discipline, and commercial intent.
Sustainability in Action is our commitment to making sustainability tangible and doable through example-led marketing. Every chapter, webinar, and resource leads with real-world cases—showing what works, how it works, and the measurable difference it makes. Throughout 2026, we’ll unpack what this means for your business through four focused chapters, each designed to turn insight into action and help you act differently for the future.
Building effective sustainability marketing in 2026
Discover what the new edition of Kantar’s Sustainability Sector Index reveals about people’s expectations in 2026, and how brands can communicate with clarity, credibility and confidence.
Don’t miss out:
Chapter 2
Coming soon
Chapter 3
Coming soon
Chapter 4
Coming soon
How Kantar can help your brand’s sustainability strategy
Understand trends, sector and market
Use Sustainability Sector Index and DX Analytics to reveal how sustainability is shaping your category and competitive landscape.
Understand your brand
Use Brand Sustainability to assess how strongly your brand is perceived on sustainability and where to improve.
Understand underrepresented groups
Understand how under‑represented audiences perceive your brand and where inclusion can drive growth with Brand Inclusion Index.
Understand your segments
Use Bridging the Gap insights to identify sustainability attitudes and behaviours across your audience groups.
Understand how your sustainability messages work
Look at Kantar’s and Ad Net Zero ad tracker insights to understand how sustainable behaviours messaging land and how well they support greener advertising goals.
Understand your innovations
Evaluate sustainable innovations to ensure they meet real consumer needs and deliver impact.