We understand your brands are your greatest assets.
Every day, we study your consumers, your market context and your competitors to understand what makes your brands unique and valuable.
Every day, we help the world’s greatest brands build equity and value.
Kantar’s Meaningfully Different Salient (MDS) framework is the only brand equity measurement approach independently validated to deliver commercial outcomes.
And every day, we think about how technology can help you better shape your brand. Tech, including speed, analytics and AI, is only effective when underpinned by deep subject matter expertise.
Kantar BrandTek solutions bring you excellence in brand expertise, analytics and technology to address:
- Brand Tracking - stay on track to deliver value
- Brand Equity Measurement - unlock the future value of your brand
- Brand Impact - understand how well you support your brand’s value
BrandDynamics enables you to stay ahead with always-on and predictive tracking of your brand performance.
Find out more about BrandDynamics
Addressing these challenges:
- How do I keep a future-focus for my brand when every day can bring a new challenge?
- Is my brand on track for the long-term if I know I am doing well in the short-term?
- How do I know when there is something important occurring in my category and how do I monitor it as it unfolds?
- How is my campaign building up and what is my audience response in real time?
- How do I understand my customer in granular detail across sub-segments, geographies and regions within a country?
Key benefits
- Stay ahead with always-on and predictive tracking of brand performance
- Experience real-time data where our AI technology removes noise and delivers lag-free trends
- Act with confidence, knowing that Kantar’s globally accredited brand equity framework provides the rigour of expertise to the solution
- Be assured of the highest quality data because we bring market-leading fraud and bot detection AI, Qubed that keeps the panel clean and human.
Discover your top brand equity indicators in seconds with Kantar BrandSnapshot powered by BrandZ.
Explore for free now!
Understand the power of your brand through BrandZ, the world’s most extensive brand value and equity study.
Readily accessible in an interactive dashboard on Kantar Marketplace.
Go to Kantar BrandSnapshot on Kantar Marketplace
Kantar BrandEvaluator helps you to optimise your brand strategy to identify and unlock business growth opportunities.
Find out more about Kantar BrandEvaluator
Addressing these challenges:
- Does your brand matter to current or potential consumers?
- What kind of associations do consumers hold about your brand? Are these on strategy?
- How should your brand be positioned and activated for profitable growth?
- How much price premium can your brand justify in market?
Key benefits
- Act with confidence, knowing that Kantar’s market-leading, independently-validated Meaningfully Different Salient (MDS) framework of equity measurement is at the heart of this solution
- Identify strategic growth opportunities for your brand
- Stay ahead with reliable results from high-quality sample via a fully automated process, in as few as 4 days
Kantar BrandCampaign measures the in-market performance of your own and competitor ads across multiple channels.
Find out more about Kantar BrandCampaign
Addressing these challenges:
- Is my campaign reaching enough of my target audience? Is it cutting through across regions?
- Which creatives should I invest more or less in across my different media channels?
- Can i rerun the campaign?
- Is my campaign wearing-out?
Key benefits
- Determine if your creative is starting to wear out
- Compare performance versus norms to provide additional context
- Take decisions to increase or decrease spends across ads or for the campaign
- Get quick reads in as few as 48 hours for effective course-correction
Kantar BrandHealth tracks your brand, helping you to act and react quickly to threats and opportunities. Diagnose and plan your strategy to shape the future to uncover growth opportunities.
Addressing these challenges:
- How are my marketing efforts building sales and brand value?
- Do I need to course-correct?
- Am I on track for future success?
- What is likely to happen to my brand next?
Coupled with TrendAI this exponentially enhances your ability to study 1000s of trends for an instant understanding of the marketplace signals, along with forecasting the future.
Key benefits
- Fast-moving measures that signal the health of your brand in both the short and long-term
- Identify opportunities and risks from your competition
- Reveal relationships between brands and sub-brands or variants
- With KPIs that act as early indicators of future changes in brand value and sales
Kantar BrandStructures helps you to identify which brand associations form the linchpin to the neural paths of your brand's equity and sales.
Find out more about Kantar BrandStructures
Addressing these challenges:
- What’s driving my brand’s equity?
- What are the key associations with my brand that drive sales?
- What are the different themes in perceptions of my brand?
Key benefits
- Provides a guide to making better decisions on positioning, messaging and communications territories
- Informs target setting by understanding how much you can and need to drive key associations to grow equity and or sales
Kantar BrandReturns helps you understand how to optimise your marketing mix allocation and quantifies the likely financial return.
Find out more about Kantar BrandReturns
Addressing these challenges:
- Which brand metrics link to sales?
- What are the metrics that matter?
- How often should I review my metrics that matter?
- What role does media and creative quality play in long-term commercial success?
Key benefits
- Assesses how the different marketing channels are impacting the drivers of brand equity
- Quantifies the contribution of your brand equity to sales