Inside Lives is a longitudinal qualitative study created by Kantar to offer our clients rapid access to a rich qualitative understanding of public experiences, feelings and beliefs during the COVID-19 crisis in the UK.
Please find all the downloadable weekly Inside Lives bulletins at the bottom of this page.
Inside Lives is an ongoing online community of 50 individuals to provide longitudinal qualitative insight into responses to the pandemic. Coverage includes a diverse range of life stages and relevant circumstances – including those who have lost work, key workers in health and education, and those living alone – as well as 10 SME owners drawn from a variety of sectors.
It offers fast-turnaround access to experiences, behaviours, feelings and beliefs of people living with, and looking beyond, COVID-19. We collect insight via individual tasks to illuminate personal stories and moderated activities to deepen understanding of issues such as home-schooling, flexible working, travel, food practices, and attitudes to sustainability.
We engage participants via regular tracking measures and video diaries, alongside weekly bespoke community activities and discussions. Participants log on twice each week for at least 30 minutes to engage with tasks, moderator probes, and other community members. Reporting is powered by our expert qualitative analysis, and brought to life via video and other multimedia material.
Community members take part in three weekly tasks:
1. ‘Temperature check’ tracking and diary activities
2. Thematic community activities
3. Topical message board discussion
Bulletin 5 (2/6/2020): Views on economic support measures and financial impacts of pandemic (Click here for the video-free version)
Bulletin 4 (26/5/2020): Sustainability and a changing context for habit formation (Click here for the video-free version)
Bulletin 3 (19/5/2020): Trusted information sources and attitudes to scientific expertise (Click here for the video-free version)
Bulletin 2 (12/5/2020): Anticipating life after lockdown
Bulletin 1 (5/5/2020): Adjusting to life in lockdown