In these times of extraordinary change, intensifying data privacy legislation, increased incidence of fraud, and the crumbling of third-party cookies, you need…

  • Real-world representation at a global scale, but with local relevance
  • Affordable answers to more questions, faster 
  • Compliantly connected data from reliable, real humans 
The world’s leading brands trust Kantar to collect reliable insights from global panellists, faster.
first party audience data

Reach an engaged and traceable audience

Find your target audience through our network of over 100m people across 70 markets. We have the global reach you need, and take pride in delivering compliant, honest responses.
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first party audience data

Get answers fast; make decisions faster

Collect data your way from online respondents, quickly and efficiently, with our Accelerated Answers survey solutions. You can do it yourself, have us do it for you, or work collaboratively with us on custom solutions that will save you time and money.
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first party audience data

Collect consistent insights and visualise results

Execute your ad hoc or longitudinal tracking research with Kantar, and have confidence in the quality, normality and stability of your data. Our teams have decades of experience with sample sourcing, blending and data delivery. Take your data and visualise your insights in a way that works for you.
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first party data, audience data

Build a holistic view of your audience 

Enrich your survey results with third-party data or insights, or your company’s owned sources. Create a clear and holistic view into your audience targets – without having to ask additional questions. Activate audiences in your media plan directly from your connected research data.
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Peter Dearborn, Senior Data Scientist Manager, Spotted Risk, said:“Kantar provides a high degree of expertise and feedback. Their commitment to best practices has been key in our continued relationship.”
Reliable first-party panellist data at speed and scale

Growth and innovation start with a deep understanding of what your audience thinks and how they act.

You need insights you can trust to inform decisions – and that demands quality, reliable data expertly sourced by people who understand exactly what you’re looking to achieve from your research.

Kantar is market-leading data company and home to the world’s largest audience network. Through our extensive profiling efforts and data connections, we have more information about the people you want to reach. And in a world where the value of first-party data is rising as the reliance of third-party cookies diminishes, we deliver data from online research panels and sources you can act with, quickly.

Our unique and unrivalled API-driven ecosystem of 100m+ compliant panellists spans 70 global markets and includes consumers, B2B audiences, healthcare professionals, patients and non-survey-based data connections. You can access this repository of knowledge quickly and with ease for precise targeting and enhanced insights.

By pairing our vast network of compliant market research panellists and data sources with tech-enabled research solutions, we deliver unrivalled access to quality panel and first-party data with speed and scale.

Our clients name us the most trusted online panel provider in the industry.

Earning the title of most trusted online panel company in the industry is something that we don’t take for granted. Consistently providing quality-assured, essential data to our clients is our purpose.

100+M Survey-ready respondents
45M Respondents connected to enhanced data sources 
70+ Global market reach
1,000+ Trackers managed annually
Featured Online Data Collection Services
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We connect you with panels and audiences around the globe, to help you get the answers you need to make better decisions.
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A flexible suite of quick-turn survey solutions designed for you to “do it together” with Kantar.
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Build on existing research by integrating data such as ad exposure, enhanced consumer profiles and behavioural data.
Get started with your data collection today

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