Reliable data requires quality sources, advanced technology, and expertise.
Kantar Profiles has decades of experience...
- Building panels and superior sampling engines
- Managing fieldwork and blending sample sources for consistency
- Developing tools for faster, efficient data collection
- Researching methods for engaging online respondents
- Establishing relationships with permissioned and reliable data partners
- Keeping fraud out of our panels and your research
...all so you can collect honest and reliable data from real people.
Reach an engaged and traceable audience
Get answers fast; make decisions faster
Collect consistent insights and visualise results
Build a holistic view of your audience
Growth and innovation start with a deep understanding of what your audience thinks and how they act.
You need insights you can trust to inform decisions – and that demands quality, reliable data expertly sourced by people who understand exactly what you’re looking to achieve from your research.
Kantar Profiles is a market-leading data company and home to the world’s largest audience network. Through our extensive profiling efforts and data connections, we have more information about the people you want to reach. And in a world where the value of first-party data is rising as the reliance of third-party cookies diminishes, we deliver data from online research panels and sources you can act with, quickly.
Our unique and unrivalled API-driven ecosystem of 150m+ compliant panellists spans 130 global markets and includes consumers, B2B audiences, healthcare professionals, patients and non-survey-based data connections. You can access this repository of knowledge quickly and with ease for precise targeting and enhanced insights.
By pairing our vast network of compliant market research panellists and data sources with tech-enabled research solutions, we deliver unrivalled access to quality panel and first-party data with speed and scale.
Our clients name us the most trusted online panel provider in the industry.
Earning the title of most trusted online panel company in the industry is something that we don’t take for granted. Consistently providing quality-assured, essential data to our clients is our purpose.