Digital ad testing

See if your ads are strong enough to cut through with Link Now for Digital.

Available as an automated, self-serve or serviced solution.

digital ad testing hero

Run ads people can’t ignore.

Identify which ads are most impactful, so you can avoid being skipped or scrolled over. Vet video ads, mobile display and social ads, or test multiple versions of a single ad format to find the winner.

Assess your competitors’ advertising.

Evaluate the strength of your competitors’ digital ads and see how your creative measures up against other brands in your category.

Understand ad performance across markets.

Know whether you can reuse your ads across markets. Quickly verify if an ad you’ve created for one market will work in another.

Protect your budget and your brand.

Don’t wait until your ad is live in feed to find out it’s not working. With turnaround times of as few as 24 hours, you can test and know with certainty before you post.

Agile ad testing without compromise


Simple, yet powerful

An automated survey process turns around cost-effective, high-quality results in as few as 24 hours. 

Validated methods

Backed by a database of over 10,000 digital ads, we’ve put a lot of thought into research rigour - so you don’t have to.

Results at your fingertips

View all your ad test results in a single dashboard or export them in a shareable PowerPoint format.

Support when you need it

Whether you choose self-serve or serviced by Kantar options, you’ll always have access to expert support.

Choose a service level that meets your needs


  • Set up and launch your own ad tests on demand
  • Automated survey process means you can run ad tests easily, with no survey programming expertise required
  • View your results in the Kantar Marketplace dashboard as soon as your survey has finished
  • Download an automated report so you can easily share your findings


Serviced by Kantar

  • Your Kantar team will work with you to understand your objectives and provide advice, then set up and launch the survey for you
  • View your results in the Kantar Marketplace dashboard as soon as your survey has finished
  • Download an automated report so you can easily share your findings
  • Benefit from added consultancy. Your Kantar team will talk you through the results and share a written summary of the evaluation
  • Option to add up to two custom questions at an additional cost


Pricing and availability


29 markets

Argentina, Australia, Brazil, Canada, Chile, Colombia, Czech Republic, Denmark, Finland, France, Germany, Hungary, Indonesia, Ireland, Italy, Japan, Mexico, Netherlands, Peru, Philippines, Poland, Singapore, South Korea, Spain, Sweden, Thailand, Turkey, United Kingdom, United States of America


Contact us for pricing

Factors that may impact pricing include:

- Adding custom questions to the standard survey

51 markets

Argentina, Australia, Austria, Belgium, Brazil, Bulgaria, Cambodia, Canada, Chile, Colombia, Croatia, Czech Republic, Denmark, Ecuador, Finland, France, Germany, Ghana, Guatemala, Hong Kong, Hungary, India, Indonesia, Ireland, Italy, Japan, Kenya, Mexico, Myanmar, Netherlands, New Zealand, Nigeria, Norway, Peru, Philippines, Poland, Romania, Russia, Singapore, Slovakia, South Africa, South Korea, Spain, Sweden, Taiwan, Thailand, Turkey, United Arab Emirates, United Kingdom, United States of America, Vietnam

Contact us to get started