In-market ad testing

Evaluate and fine tune the performance of your live ads with Ad Now.

Available as a semi-automated, serviced-only solution

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Know how your live ads are performing.

Understand how people are responding to your ads and if you are reaching your target audiences. Know which ads are most effective across markets and channels.
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Get more mileage out of your ad spend.

Quickly adjust budgeted investments based on in-market performance of your creative. Determine whether to continue to run existing ads or refresh your creative approach.
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Optimise your creative mix across channels. 

Compare in-market performance of individual ads within a multi-channel campaign. See which executions have the most impact in order to inform future campaign decisions.

Make smarter investments with agile in-market ad testing

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Fast and flexible

You need to move fast. Our agile market research delivers insights exactly when you need them - so you can spend smarter.
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Proven expertise

Your creative is compared against an extensive database of similar ads so you can depend on the strength of your results.
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Stronger returns

Make advertising investments with confidence, knowing whether your ads are having a positive impact on your brand.

How to get started


Create an account

Use your Kantar Marketplace account to launch ad tests right when you need them.


Set up your study

An expert will contact you to set up your study based on your precise needs.


Get results fast

An expert will review your results with you, as well as 

48 markets

Argentina, Belgium, Brazil, Bulgaria, Canada, Chinese Mainland, Colombia, Croatia, Cuba, Czech Republic, Denmark, Finland, France, Ghana, Greece, Guatemala, Hong Kong, Hungary, India, Indonesia, Italy, Japan, Kenya, Korea, Mozambique, Myanmar, Netherlands, New Zealand, Nigeria, Norway, Peru, Philippines, Portugal, Mexico, Romania, Saudi Arabia, Singapore, Slovakia, South Africa, Spain, Sweden, Switzerland, Taiwan, Thailand, Turkey, Ukraine, United States of America, Vietnam

Contact us to get started