A guide to evaluating in-market ad performance
Discover powerful brand growth opportunities using Kantar Marketplace
Make faster campaign decisions by measuring in-market campaign effectiveness
![Exploded eBook pages](/marketplace/-/media/project/marketplace/marketplace/ebooks/ebook-brandcampaign-exploded_680x453.png?h=453&w=680&hash=D361FC893CEEB42FB4111987F1268B2D)
Understand if your campaign is poised to meet your brand objectives with an agile market research tool built for early assessment of ad effectiveness. Within this guide you will:
- Match common queries to specific use cases to help you make smarter campaign investments
- Discover how the right consumer feedback methodology can drive impactful results
- Learn why clients like PepsiCo's Rockstar Energy drink choose insights from Kantar Marketplace to inform campaign decisions
![Kantar Marketplace dashboard](/marketplace/-/media/project/marketplace/marketplace/ebooks/brandcampaign-dashboard-exploded_680x453.png?h=453&w=680&hash=B2A5CCD0796B453CEBF3FCB502EE85A2)
Grow your brand with purpose-built agile market research solutions:
- Optimise campaign performance with in-market feedback
- Respond to competitive activity in real-time
- Strengthen future campaigns with insight on brand performance