A guide to evaluating in-market ad performance

Discover powerful brand growth opportunities using Kantar Marketplace

Make faster campaign decisions by measuring in-market campaign effectiveness

Exploded eBook pages

Understand if your campaign is poised to meet your brand objectives with an agile market research tool built for early assessment of ad effectiveness. Within this guide you will:


  • Match common queries to specific use cases to help you make smarter campaign investments
  • Discover how the right consumer feedback methodology can drive impactful results
  • Learn why clients like PepsiCo's Rockstar Energy drink choose insights from Kantar Marketplace to inform campaign decisions
Kantar Marketplace dashboard

Grow your brand with purpose-built agile market research solutions:


  • Optimise campaign performance with in-market feedback
  • Respond to competitive activity in real-time
  • Strengthen future campaigns with insight on brand performance

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