Ad testing and development

Make your creative work.

Power strong ads with fast, and flexible ad testing

Evaluate TV, storyboard, digital, print and outdoor advertising with fast, flexible ad testing solutions. Make confident, data-driven decisions about what works, how much to spend and how to optimise your creative.
LINK+ ad testing dashboard
Creative optimisation

Power great creative

Discover the fastest and most flexible solution on the market. LINK+ allows you to test and optimise throughout the creative lifecycle from storyboard to finished film, looking at only the KPIs that matter to your campaign. Whether you need a quick go/no-go decision or in-depth creative analysis, you can unleash the power to create strong ads that can increase sales impact and build brand value.

Ad testing
Volume screening

Test more of your ads, faster

Test your own and competitor advertising using innovative artificial intelligence. LINK AI is designed for speed and scale, so you can get feedback on all ads including creative that would normally go untested, such as promotional ads, short run ads and secondary campaign assets.

AI-powered ad testing


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Advertise with impact 

Make your budget go further. Run only the strongest creative and optimise spend with insight on both own and competitive advertising.

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Move at the speed of business 

Get cost-effective ad test results in as few as 6 hours. Keep track of competitive advertising with at-the-ready intelligence.

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Benefit from proven methods

Choose from extensively validated solutions that reliably predict an ad’s impact on sales and brand-building.

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Be in command of your insights

Use your Kantar Marketplace account to access ad test results, plus request studies, reports and data right when you need them.

Ad testing eBook
Agile ad testing
Get great creative that delivers results, with the consumer front and centre.
Download your guide