Brand purpose report

Understand the influence of purpose on business performance with BrandZ Perspectives: Brand Purpose
Bar charts
Bar charts

Understand how brand purpose influences consumer decision-making. 

Look at how your brand’s equity and usage is impacted by consumer perceptions of purpose. Explore different ways to activate your brand purpose in marketing. 
Brand purpose report

Compare performance against competitors.

See how your brand performs on purpose relative to category competitors, both over time and across markets. 

Brand purpose report

Find your path to purpose-led growth. 

Uncover actionable insights to help you assess current consumer understanding of your brand’s purpose and inform strategic planning. 

Elevate brand purpose with agile insights

Shock Flash

Rapid results 

An automated process allows for ultra-fast turnaround times, with results available in as few as 24 hours.

Proven methods

Evaluate brand purpose using a meticulously-tested framework. We’ve put a lot of thought into research rigour – so you don’t have to.
Deep expertise

Deep expertise 

Backed by a rich history and database of over 17,500 unique brands, our analysis is uniquely positioned to help you grow brand value. 

Actionable insights 

A highly visual format makes it easy to understand the importance of brand purpose and interpret your results. 

How to get started 


Request your report 

Submit your request and a Kantar expert will get back to you in as few as 24 hours.


Create an account 

Use your Kantar Marketplace account to request additional reports and data, plus launch new surveys and view past projects. 


Get insights on demand 

Make confident, data-backed decisions to strengthen perceptions of brand purpose over time. 

Pricing and availability

Serviced by Kantar


45 markets

Argentina, Australia, Belgium, Brazil, Canada, Chile, Chinese Mainland, Colombia, Cuba, Czech Republic, Denmark, France, Germany, Greece, Hong Kong, Hungary, India, Indonesia, Ireland, Italy, Japan, Malaysia, Mexico, Myanmar, Netherlands, New Zealand, Norway, Peru, Philippines, Poland, Russia, Saudi Arabia, Singapore, South Africa, South Korea, Spain, Sweden, Switzerland, Taiwan, Thailand, Turkey, Ukraine, United Kingdom, United States of America, Vietnam

Request your copy today

Once you submit the form below, our team will be in touch to confirm your method of payment and provide your copy of the report.