Make meaningful connections with consumers using agile brand insights
Measure and evaluate your brand and marketing so you can optimise your strategy and planning to enhance brand growth.
Brand equity evaluation
Identify brand growth opportunities
Get validated brand equity insights relevant to your category so you can guide your brand towards growth.
Campaign effectiveness
Optimise ads to support brand objectives
Fine tune campaign investments with an understanding how your ad is impacting engagement, persuasion and brand metrics.
Benefits
Robust quantitative analysis
Drill into consumer behaviour, attitudes and values. Measure your brand’s performance using our unique frameworks and tools.
Deep expertise
Backed by a database of over 17,500 unique brands, our analysis is uniquely positioned to help you grow brand value.
Agile brand insights
Automation means you get into field and receive your insight quickly, allowing you to act at the speed your business demands.
Agile campaign optimisation
Make faster campaign decisions by measuring in-market campaign effectiveness.
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