Consumer and retail trends
Shape your marketing strategy with a deep understanding of consumer behavior.
Agile insights for a fast-changing retail landscape
Identify emerging trends and discover which shifts in people’s needs and values are poised to make a big impact on shopping habits.
Consumer intelligence
Stay on top of consumer trends
Examine the consumer landscape in a given market or category. Look at consumer attitudes, values and lifestyles to identify emerging trends, or analyse real purchasing data to adapt your marketing plans based on buyer behavior.
Consumer profiling and targeting
Plan your marketing more effectively
Look at the demographic, attitudinal and media behavioural characteristics of market-leading brands around the world to narrow in on potential buyers. Fine tune your targeting to improve the success of campaigns and launches.
Benefits
Deep cultural intelligence
Analyse the needs and behaviours of consumers around the world using proven and reliable research methods.
Robust quantitative analysis
Analyse the needs and priorities of consumers around the world using proven and reliable research methods.
Agile insights
Quickly calibrate your marketing with research at-the-ready, so you can focus on the strategies that will deliver growth.
Discover the world’s most popular FMCG brands.
Understand which brands are winning at the moment of truth and identify opportunities to improve your footprint.
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