FMCG brand rankings

Understand how often your brand is chosen by consumers with Brand Footprint
FMCG brand rankings
brand footprint chart

Know exactly how often consumers choose your brand. 

Analyse real purchasing data from around the world to understand consumer choice. Look at brand performance online or in out-of-home consumption moments.

Brand Footprint

Get a clear picture of the winners and losers. 

Evaluate performance relative to competitors, looking at consumer reach, penetration, number of households and purchase frequency.

Brand Footprint

Understand the buyer behaviour behind your performance. 

Identify which purchasing metrics are driving your brand performance and that of competitors. Gain valuable insights for use in strategic planning and explore how you can improve your position over time. 

Understand consumer choice with rapid insights 

Advertising intelligence

Global reach 

Explore results that cover 15 markets across Asia, Europe, Latin America.
Advertising intelligence

Data on-demand 

Access at-the-ready local data for either the online or out-of-home channels.
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Proven methods 

Evaluate consumer reach using a meticulously-tested framework.  
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Actionable insights 

Gain valuable information to help you improve your market position over time. 

How to get started with Brand Footprint data


Select your data

Choose from online or out-of-home purchase data, available at both a total FMCG and sector level.


Submit your request

Simply complete the form below and your Brand Footprint data can be available in as few as 24 hours.


Uncover insights fast

Easily digest the data or perform additional analysis with access to a simple Excel file.

Pricing and availability

Serviced by Kantar


15 markets

Argentina, Brazil, Chinese Mainland, France, Indonesia, Ireland, Malaysia, Mexico, Portugal, South Korea, Spain, Taiwan, Thailand, United Kingdom, Vietnam

Request your data today

Once you submit the form below, our team will be in touch to confirm your method of payment and provide your copy of the data.