Consumer profiling and targeting

Access consumer profiles for market-leading brands with TGI Global Quick View Reports.
Consumer profiling and targeting
Consumer profiling and targeting

Get to know the consumers of market-leading brands.

Get a snapshot of the consumers of top brands, looking at key demographic, attitudinal and media behavioural characteristics in markets around the world.


Categories available include alcohol, automotive, consumer financial services, food & drink, gaming, media, mobile networks, online retailers, personal care, sports clubs, technology and travel.

Consumer profiling and targeting

Develop consumer profiles for use in targeting.

Utilize competitive data to build a view of the media habits and defining characteristic of consumers who’d be likely to buy your products based on other products they buy. Develop insights to help you reach a competitor’s consumers with digital advertising.
Consumer profiling and targeting

Gain consumer intelligence for launch into a new category or market.

Understand the consumers who are currently buying from leading brands in a given category or market. Use the resulting insights to develop consumer profiles for use in launch planning. Reports start at $500 USD for up to three brands per country or for one brand in up to three countries.

Improve consumer targeting with agile insights

Advertising intelligence

Broad coverage 

Access at-the-ready consumer profiling data across a range of brands and markets – in as few as two business days 
Advertising intelligence

Deep expertise 

Reports draw on a database of brands around the world, using questions that have been harmonized across markets.
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Agile insights

Get fast insights on competitors’ consumers so you can plan your marketing and advertising more effectively.

How to get started

01

Request your data 

Submit your request and a Kantar expert will get back to you in as few as two business days. 

02

Create an account 

Use your Kantar Marketplace account to request additional reports and data, plus launch surveys and view past projects. 

03

Get insights on demand 

Make confident, data-backed decisions to strengthen marketing and advertising.

22 markets

Argentina, Australia, Brazil, Canada, China Mainland, Denmark, France, Germany, India, Italy, Japan, Korea, Philippines, Poland, Mexico, Russia, South Africa, Spain, Sweden, Turkey, United Kingdom, United States of America

Request your copy today


Once you submit the form below, our team will be in touch to confirm your method of payment and provide your copy of the report.