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BrandZ Top 100 Global Brands 2020 reveals that the total brand value of the world’s most valuable brands has increased by 5.9%, despite COVID-19.
The growth of ecommerce has accelerated during COVID-19 across markets and demographics. What else is changing in purchase and consumption?
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Get a deeper contextual understanding of this pivotal moment, and consider what relevancy looks like in the future.
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Understand how six distinct consumer tribes can help marketers to reshape their messaging, consumer experiences and even their innovation plans to drive recovery.
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