Innovate in a way that reliably leads to growth. Nurture clear, future-proofed ideas, and seize the most rewarding opportunities.

Successful innovation is built on deep human understanding. Benefit from the latest thinking in forecasting, segmentation, behavioural economics and cognitive science to identify and launch solutions that re-shape your industry.

How we help you

  • Where should you play in order to win?

    Opportunity

    Getting the starting point right for innovation is the foundation for success. We help you understand people’s needs, aspirations and frictions in the moments that matter, and size the opportunities that will drive growth for your business and your brand, now and in the future.

    How we help

    Innovation Strategy
  • Will you win with the innovation opportunities you choose?

    Opportunity

    You need to prioritise the opportunities that represent the greatest potential for your business. With our strategic foresight, expert consultants and proprietary knowledge, you can win with the opportunities you choose to pursue, in your category and beyond – whether it is an unserved customer segment or an under-penetrated usage moment.

    How we help

    GrowthFinder
  • How do you develop, screen and nurture innovation ideas that deliver growth?

    Opportunity

    Innovations must meet people’s needs, deliver growth and build your brand. We help take your innovation to market in the right way, from the core product or service, all the way to the marketing mix and the launch monitoring programme. We collaborate with consumers, creative partners and experts to develop and test ideas quickly and iteratively, in a context that reflects consumer reality.

    How we help

    Offer Development
  • Have you optimised the value of your proposition?

    Opportunity

    In a fast-moving global market, you need to constantly re-evaluate the competitiveness of your portfolio. Is the price right? Does your offer have the right features? Is your portfolio mix optimised? Is it building your brand? We help you optimise existing as well as new offers to thrive in this environment.

innovation marketplace

Accelerate growth from innovation

Discover our new innovation portfolio on Kantar Marketplace.
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