Today, AI enables us to go further and faster for our clients, making strides that are redefining the relationship between business and consumers.
Thoughtfully and responsibly, we are now infusing GenAI into our core to reimagine the future better than anyone in the industry. Together, we’ll write the next chapter of brand history.”
Chris Jansen
CEO, Kantar
Kantar's AI evolution
Our longstanding leadership in marketing research has always gone hand-in-hand with innovation in technology and data science.
From our work with multivariable statistics in 1983 to infusing machine learning at scale in our solutions since 2013, technology has always been at the core of what we do. Helping us provide defining insights to thousands of brands worldwide.
Our data responsibility pledge
Our guiding principles
Kantar's AI Hub
Whether you're looking for any of our thought leadership pieces on AI, or you're looking for how we can help your brand with the most meaningful AI data and beyond, please click on one of the below where you can get all the information you need.
AI Hub for inspiration and information
All our thought leadership and information on how we can help you can be found here.
AI Hub for our products, solutions and offering
For information on our AI products and solutions, this is the page for you.
Kantar’s AI Lab
Accelerating innovation and making AI indispensable to drive brand growth.