Kantar China CEO and Global Head of BrandZ Doreen Wang was named by Campaign Magazine on February 3, 2021, as “Women to Watch Greater China 2021”.
Like the annual APAC “Women to Watch” feature, this inaugural edition of the “Women to Watch Greater China” seeks to identify 20 women who have inspirational stories, strong business achievements and a passion for helping to drive the industry forward.
The jury panel’s comment about Doreen is:
“Doreen Wang leads global teams and connects Chinese and overseas enterprises. With an MPA degree from the US, before returning to China, she has over 19 years of experiences of building a long list of clients as a senior brand strategy and marketing consultant. Some names on her client roster include top multinational corporations such as Intel, Amazon, Haier, Alibaba, Huawei, GE, MasterCard and Microsoft.
“As Kantar China CEO, facing COVID-19, she led a rapid response by her 2,000 people-plus team to the pandemic, giving clients strong support by conducting a pandemic consumer tracking service. This service helped brands with timely and in-depth interpretations of consumer mindset behaviour, category demand, media touchpoints, and advertising effectiveness through monthly tracking of 45,000 consumers in 50 markets worldwide.
“As Kantar Global Head of BrandZ, Wang led nearly 1,000 colleagues from around the world to build the world's largest brand value assessment platform. Each year, nearly 10,000 investors and top executives joined events held by BrandZ at NYSE, NASDAQ, UK Parliament, etc.
“As a mother of two adolescent children and a lover of fitness and opera performances, Wang has exceptional time management skills. She also cares about leadership development of the younger generation, especially women. Kantar provides flexible working hours for new mothers, while Wang also created Women Leadership Salon for men. At these salons, colleagues, even CEOs from various markets, join the discussion on how to support women.”
Upon receiving this news, Doreen Wang commented:“I am very honoured and grateful to share the spotlight of Campaign with other distinguished women. The award is a recognition for Kantar from the marketing and communicationsindustry, and we will keep up the good work, contributing to the making of great Chinese brands.”