LONDON / BEIJING, July 20, 2022, Kantar and SINOMONITOR today jointly announce a new data sharing partnership, aimed at helping their respective clients better understand their growth markets.For Kantar’s TGI clients, this means new opportunities to understand the dynamics of the Chinese media landscape as well as product and brand choices made by Chinese consumers.
SINOMONITOR clients will have access to data from Kantar’s TGI network in which, surveys over 700,000 real people in 45 markets with a questionnaire that is unparalleled in the industry for its breadth and depth.TGI is used by leading brands, advertising agencies and media groups to inform all marketing activity, whether that be for insight to better understand, profile & segment customers; for planning to identify the most effective ways to nurture, grow and engage target audiences; or for efficient and effective activation across display, social or offline media campaigns.
Leon Liu, the Executive Director of SINOMONITOR commented, “SINOMONITOR is an industry leader with a strong heritage of partnerships with domestic and international organisations designed to further our understanding of consumers. Our partnership with TGI – alongside existing continuous research products such as CMMS and H3 - will enhance consumer insights and media planning for advertising agencies, media owners and brands alike.”
Christopher Larmour, TGI Product Director added, “Both Kantar’s TGI and SINOMONITOR have long-established and shared interests in consumer and media measurement innovation – this partnership will allow us to deepen these synergies further and enable clients to improve their understanding of changing consumer behaviours in China and across our network of TGI markets.”
Learn more about TGI at Kantar.com/TGI.
About Kantar
Kantar is the world’s leading marketing data and analytics company. We have a complete, unique and rounded understanding of how people think, feel and act; globally and locally in over 90 markets. By combining the deep expertise of our people, our data resources and benchmarks and our innovative analytics and technology, we help our clients understand people and inspire growth.
About SINOMONITOR
Founded in 1998, SINOMONITOR INTERNATIONAL (abbreviated as SINOMONITOR) is one of the largest and most influential consumption and media research companies in China, whose business covers many fields as media evaluation, brand and advertising communication as well as consumer research. By providing continuous market information, all-around and high value-added trend analysis and market insight, we aimed to help clients to better understand the business climate and interpret the forward-looking trend to pave the way for marketing decision.