Kantar recently published its first annual review since it had become an independent company in 2020. The report, “Accelerating Growth”, summarised Kantar’s achievements in the transformative year 2021 and presented many latest updates across the group.
The report includes five sections: Strategic review, Divisional reviews, Governance, Financials tatements and Other.
From the financial perspective, Kantar achieved a total operating revenue of US$3.28 billion last year, up 16% from the financial year of 2020; and an adjusted EBITDA of US$600 million, up 35% from a year ago. Kantar made an operating profit of US$111 million in the reporting period. During 2021, the average employee size was 27,163 across the world.
Adam Crozier, Chairman of Kantar
Adam Crozier, the Chairman of Kantar, commented: “Through a second year of pandemic, our teams around the world have continued to deliver a very high level of performance in often very difficult professional and personal situations. Their spirit and determination is remarkable. This spirit and determination has been key to our success during 2021; creating and securing opportunities with our clients, and driving client satisfaction to new highs.”
Chris Jansen, CEO of Kantar
Chris Jansen, the Chief Executive Officer of Kantar who joined the group in November, 2021, said: “We finished 2021 astronger and more focused business. Revenues rebounded well as our clients reignited their own growth plans. Importantly, as they did so, they understood Kantar’s value-add to both their strategic development and measuring tactical execution. This is best illustrated by our performance with our top ten clients, where we achieved double-digit growth in both halves of the year.
Irrespective of the external environment, we have ambitious goals to carry on strengthening Kantar and I am excited about my role in continuing to shape the organisation for long-term sustainable growth,” Chris said. “A huge thank you to everyone at Kantar for their contribution to the transformation momentum we built up in 2021. I know this effort is continuing as we move through 2022, and I am confident we will finish the year even stronger as a company and even more valuable as a partner.
Doreen Wang, Kantar Greater China President and Global Chair of Kantar BrandZ
Kantar Greater China President and Global Chair of Kantar BrandZ Doreen Wang said: “In Greater China, we have a clear purpose - 'We Build Great Brands.' As one of Kantar’s four regions in the world, Kantar Greater China implemented the ‘tech-enabled, talent centric’ strategy in 2021 and realised a robust growth. Both our client and employee satisfaction have improved significantly. For the first time, we won HR Asia’s Best Company to Work for Award.” Doreen said: “Our automated cloud-based consumer insight platform Kantar Marketplace has expanded quickly across the Greater China market. This further demonstrated Kantar’s expertise in providing faster and better insights to help clients make right decisions to navigate the fast-changing market environment.”
Kantar has executed against a broad transformation plan with a detailed set of workstreams to secure the long-term health of the company. Technology has played a key role in our growth over the years. We have created data ecosystems from any source, anywhere, to discover the unique customer insights. In the future, Kantar will bring insights to its clients faster, smarter, and more cost-effectively.
