Kantar has recently been awarded by Tmall Innovation Centre as "TMIC Gold Medal Service Provider" for the fourth consecutive year. TMIC is Alibaba’s big data-driven innovation service centre. Kantar has won this honour by consistently providing deep insights for clients based on TMIC data resources and repeatedly co-creating successful new products.
Kantar is also the only identified service vendor (ISV) which has received the highest-level qualification for all four TMIC solutions, i.e., Knowledge Pool/New Product Portrait, Concept Co-creation, Dark Horse Factory and DeEP.
Knowledge Pool/New Product Portrait solution is the advanced database service on TMIC platform Concept Co-creation solution enables brands, Kantar and Tmall/Taobao consumers to innovate new products together Dark Horse Factory solution incubates new shops, new brands, new categories and even new industries DeEP solution evaluates the potential and healthiness of new brands
In the rapidly changing world of ecommerce, Kantar and TMIC have partnered to develop an innovation chain to launch "explosively successful” new products. Powered by the expertise of data-driven product innovation, Kantar begins from deep consumer insights, combine them with specific real-world occasions, optimise new concept communications and help brands to design launching campaigns. By unlocking new approaches of new product innovation, Kantar has significantly lifted success rates.
Since Kantar began its partnership with TMIC in 2018, our TMIC Solution Suite have supported client demands in all mainstream categories, such as food and beverage, beauty, home care, mother and baby, apparel, health, 3C home appliances, automobiles, etc. These solutions have served 80 group clients, including Estée Lauder, Adidas, Danone, Yili and Bestore, by providing digital brand consulting services, such as trend research, new product co-creation and brand equity tracking.