On August 19, the 13th Tiger Roar Award winner list was announced in Beijing. On behalf of Kantar Group, Marketplace has been elected as the “Best Marketing Performance Monitoring and Evaluation System/Tool/Platform of the Year”.
Tiger Roar Award is one of the most professional and influential comprehensive awards in the field of digital brand marketing in China. 4000+ cases from 800+ companies participated in the competition this year, and after assessment from 600+ experts, 37 winners awarded in the category of technical products including Kantar Marketplace.
Kantar Marketplace is a one-stop on-demand Insights Platform of Kantar Group with diverse proven market and consumer insight solutions. Marketplace has achieved 25,000+ project cooperation times worldwide and 2000+ project cooperation times in Great China, delivering brand clients with high-value business insights.
The award committee commends, “Kantar Marketplace platform can satisfy the needs of brand owners, and brings together the best of technology. Based on previous brand cooperation cases, the platform can provide clients with customized and differentiated solutions, helping brands achieve their marketing goals. That is to say, Kantar Marketplace is comprehensive and efficient in terms of consumer insights.”
Since launched in 2019, Kantar Marketplace has reached 100 million respondents in over 70 markets worldwide. The platform provides professional consulting in four aspects: ad testing and development, innovation and product development, media planning and effectiveness, brand insights.
Research & Insights Reporting Manager of BrewDog Elaine Baker says,
"Kantar Marketplace’s pack screening approach is great for our quest for greater agility in our pack design journey. Adding the sustainable audience lens has given us several compelling learnings on how to truly convey sustainability credentials for our Lost Lager brand. These have been fed into BrewDog’s long term packaging strategy."
No.7 Global Insights Manager, Walgreens Boots Alliance Caroline Morley mentions,
"The concept screening programme we’ve implemented in partnership with Kantar has given us a fully validated new product development pipeline. We’re confident in the products we’re launching and know how to optimise the concepts to maximise commercial potential. Kantar Marketplace is such an agile approach, and the analytics dashboard is really convenient for accessing results. The expertise and interpretation we get from the team at Kantar has added so much value."