TV ad testing

Quickly evaluate the strength of your creative with Link Now for TV.


Available as an automated, self-serve or serviced solution

Link Now for TV
Keep tabs on the competition

Quickly confirm how your ads will perform.

When time is limited but you need rapid feedback, Link Now for TV is a survey-based tool that will give you the confidence to know if your ad is strong enough to air – in as little as 6 hours.

 

With intuitive analytics dashboards and key performance measures based on a proven brand equity framework, you can be sure your ads will deliver a return on your investment.

Strongest ads

Know which ads will work best.

When you’re planning a significant campaign investment, you want to be confident your ads will deliver. Maximise your spend by leveraging real human insight and a powerful norms database to ensure you run only the strongest ads.

 

Ideal for finished film testing, primary campaign content, or when you need to test with a specific audience.

Choose the strongest ad to run

Get fast feedback to validate cutdowns and edits. 

With results delivered so quickly, there’s no need to guess if your changes are effective. Test - and know with certainty what impact your edits have had and whether your message still lands with your audience. Use the knowledge you accumulate over time to make better ads in the future.

cross markets

Gauge response to your ads acrossmarkets.

Don’t assume how cultural differences in perception will impact ad performance. Quickly verify if an ad you’ve created for one market will work in another.

Agile ad testing without compromise

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Simple, yet powerful

An automated survey process turns around cost-effective, high-quality results in as few as 6 hours.

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Validated methods

Backed by a database of over 220,000 ads, we’ve put a lot of thought into research rigor – so you don’t have to.

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Results at your fingertips

View all your ad test results in an intuitive analytics dashboard or export to a shareable PowerPoint format.

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Support when you need it

Whether you choose self-serve or serviced by Kantar options, you’ll always have access to expert support.

Choose a service level that meets your needs

Self-serve

  • Set up and launch your own ad tests on demand
  • Automated survey process means you can run ad tests easily, with no survey programming expertise required
  • View your results in the Kantar Marketplace dashboard as soon as your survey has finished
  • Download an automated report so you can easily share your findings
OR

Serviced by Kantar

  • Your Kantar team will work with you to understand your objectives and provide advice, then set up and launch the survey for you
  • View your results in the Kantar Marketplace dashboard as soon as your survey has finished
  • Download an automated report so you can easily share your findings
  • Benefit from added consultancy. Your Kantar team will talk you through the results and share a written summary of the evaluation
  • Option to add up to two custom questions at an additional cost

Pricing and availability

Pricing

37 markets

Argentina, Australia, Belgium, Brazil, Canada, Chile, Colombia, Czech Republic, Denmark, Ecuador, France, Germany, Greece, Hong Kong, Hungary, Indonesia, Ireland, Italy, Japan, Mexico, Netherlands, New Zealand, Peru, Philippines, Poland, Portugal, Romania, Singapore, South Korea, Spain, Sweden, Taiwan, Thailand, Turkey, United Kingdom, United States of America, Vietnam

Pricing

Factors that may impact final price include:

 - Adding optional facial coding module
 - Adding custom questions to the standard survey

60 markets

Argentina, Australia, Austria, Belgium, Brazil, Bulgaria, Cambodia, Canada, Chile, Chinese Mainland, Colombia, Costa Rica, Croatia, Czech Republic, Denmark, Dominican Republic, Ecuador, Egypt, Finland, France, Germany, Ghana, Greece, Guatemala, Hong Kong, Hungary, Indonesia, Ireland, Italy, Japan, Kenya, Malaysia, Mexico, Mozambique, Myanmar, Netherlands, New Zealand, Nigeria, Norway, Peru, Philippines, Poland, Portugal, Romania, Saudi Arabia, Serbia, Singapore, Slovakia, Slovenia, South Africa, South Korea, Spain, Sweden, Taiwan, Thailand, Turkey, United Arab Emirates, United Kingdom, United States of America, Vietnam

Contact us to get started