Drive Meaningful Different brand positioning faster with NeedScope Positioner.
Available as a serviced-only solution.
Respond efficiently to market or category shifts, or refresh a brand that hasn’t evolved for a while. Get clear direction on the emotive territory your brand can credibly own to stay relevant and strengthen differentiation.
Quantitatively identify where brands in your portfolio and key competitors overlap emotionally. Grounded in archetypal thinking, intelligence from NeedScope Positioner clarifies the distinct role each brand can play and sharpen Meaningful Difference.
Whether you’re managing a multi-brand portfolio or expanding into new markets, get faster strategic intelligence for your brand positioning so teams can align and act quickly, with evidence behind the strategy.
A disciplined way to understand emotional connection and translate it into sharper positioning choices.
See how your brand shows up against competitors so you can strengthen your distinctiveness.
Reduce cannibalisation risk by clarifying where each brand can "own" an emotive space.
A more agile route to actionable positioning guidance, designed for quicker, evidence-led decision-making.
Use your Kantar Marketplace account to request studies right when you need them.
An expert will contact you to set up your study based on your precise needs.
View and analyse your results in a convenient dashboard, plus work with an expert who’ll help you interpret the findings.
Argentina, Australia, Austria, Belgium, Brazil, Bulgaria, Canada, Chile, China Mainland, Colombia, Czechia, Denmark, Egypt, Finland, France, Germany, Greece, Hong Kong, India, Indonesia, Italy, Japan, Kenya, Malaysia, Mexico, Netherlands, Nigeria, Norway, Peru, Philippines, Poland, Romania, Saudi Arabia, Singapore, South Africa, South Korea, Spain, Sweden, Taiwan, Thailand, Turkiye, Ukraine, United Arab Emirates, United Kingdom, United States of America, Vietnam