Brand equity report

Measure brand equity with BrandZ Perspectives: Brand Equity.
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Brand equity data

Measure brand equity and momentum.

Examine your brand’s growth potential and ability to create meaningful connections with consumers. Look at your performance across three key building blocks: is your brand meaningful, different and salient?
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Benchmark against competitors. 

Understand the strengths and weaknesses of your brand relative to leading players in your market. Explore how you can improve your position over time.

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Understand which key factors are influencing sales and brand value.

Evaluate performance using a range of key metrics including brand awareness, trial and brand image to understand current strengths and identify opportunities.

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Unlock the power of your brand.

Uncover actionable insights designed to lay the foundation for strategic planning so you can improve your market position.

Strengthen brand equity with agile insights 

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Rapid results 

An automated process allows for ultra-fast turnaround times, with results available in as few as 24 hours.
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Proven methods

Evaluate brand equity using a meticulously-tested framework. We’ve put a lot of thought into research rigour – so you don’t have to.
Deep expertise

Deep expertise 

Backed by a rich history and database of over 17,500 unique brands, our analysis is uniquely positioned to help you grow brand value. 
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Actionable insights 

A highly visual, story-driven format makes it easy to digest results and inform strategy.

How to get started 

01

Request your report

Submit your request and a Kantar expert will get back to you in as few as 24 hours.

02

Create an account

Use your Kantar Marketplace account to request additional reports and data, plus launch new surveys and view past projects.

03

Get insights on demand 

Make confident, data-backed decisions to strengthen consumer trust over time.

46 markets

Argentina, Australia, Austria, Belgium, Brazil, Canada, Chile, China Mainland, Colombia, Cuba, Czech Republic, Denmark, France, Germany, Greece, Hong Kong S.A.R. China, Hungary, India, Indonesia, Ireland, Italy, Japan, Korea, Malaysia, Republic of Mexico, Myanmar, Netherlands, New Zealand, Norway, Peru, Philippines, Poland, Russia, Saudi Arabia, Singapore, South Africa, Spain, Sweden, Switzerland, Taiwan S.A.R. China, Thailand, Turkey, Ukraine, United Arab Emirates, United Kingdom, United States of America

Request your copy today


Once you submit the form below, our team will be in touch to confirm your method of payment and provide your copy of the report.