Price testing

Make smarter pricing decisions with PriceEvaluate.


Available as a serviced-only solution.

Kantar PriceEvaluate dashboard

Optimise pricing across your portfolio

Test price changes and portfolio decisions to understand how they impact your brand and competitive dynamics across your category. Simulate real-world scenarios to understand how outcomes are likely to change before you commit.

Kantar PriceEvaluate dashboard

Predict real consumer behaviour

Move beyond assumptions and understand how consumers will respond to price changes using conjoint analysis that reflects real-world decision-making. Explore pricing scenarios to see how demand and value share are likely to be impacted, helping you respond to pricing changes at speed without compromising on quality.

Kantar PriceEvaluate dashboard

Make faster, high-confidence decisions

Get decision-ready insights that can help you respond to inflation, cost pressures, and market shifts without delay, before taking pricing changes to market.

Take control of your pricing decisions

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Fast insights for quicker action

Get pricing guidance in as little as 48 hours so you can respond at the speed of market changes.

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Clarity at your fingertips

Use the interactive analytics dashboard to explore results with clear pricing guidance.

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Expert-led pricing you can trust

Tap into Kantar innovation pricing expertise to validate decisions and minimise risk.

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Global reach unlocked

Optimise pricing strategies across 60+ markets with locally relevant insight and globally consistent approach.

How to get started with PriceEvaluate

01

Create an account

Use your Kantar Marketplace account to request studies right when you need them.

02

Launch your study

An expert will quickly contact you to set up your project based on your needs and timeline.

03

Get insights on demand 

Make confident, data-backed decisions so you can move as fast as your business demands.

Pricing and availability

Serviced by Kantar

Pricing

60 markets

Algeria, Argentina, Australia, Austria, Belgium, Brazil, Bulgaria, Cameroon, Canada, Chile, China Mainland, Colombia, Costa Rica, Cote dIvoire, Czechia, Denmark, Dominican Republic, Egypt, El Salvador, Finland, France, Germany, Ghana, Greece, Guatemala, Hong Kong, India, Indonesia, Ireland, Israel, Italy, Japan, Kenya, Malaysia, Mauritius, Mexico, Morocco, Netherlands, New Zealand, Nigeria, Norway, Panama, Paraguay, Philippines, Poland, Romania, Saudi Arabia, Senegal, Singapore, South Africa, South Korea, Spain, Switzerland, Taiwan, Thailand, Turkiye, United Arab Emirates, United Kingdom, United States of America, Uruguay

Contact us to get started

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