Packaging testing

Make sure your packaging stands out with Pack eValuate.

Available as an automated, serviced-only solution

Bar charts
Bar charts

Identify which packaging will stand out on shelf. 

Quickly evaluate new and redesigned packaging to ensure it will deliver on brand expectations. Get fast results without compromising on quality. 
Packaging testing

Evaluate packaging designs before entering new markets or commerce channels.

Test and compare up to three pack designs, so you can feel confident that your final design will deliver on recall, recognition and purchasing intent. 


Test whether packaging is consistent with your brand.

Understand the messages your pack is communicating and know which design elements are resonating with people most. 

Packaging testing that’s built for rapid innovation 


Fast, yet powerful 

An automated survey process helps you prioritise pack designs faster - without compromising on quality. 

Idea testing

Testing at scale

Validate new designs across multiple markets so you can be sure that your packaging will stand out on shelf.

Results at your fingertips 

Results are available in an interactive dashboard, allowing you to explore your results and compare with past packaging tests. 


Expert support 

An expert team will guide you, so you can quickly interpret the results and act with confidence to fine tune your designs. 

How to get started 


Create an account 

Use your Kantar Marketplace account to request studies right when you need them. 


Launch your study 

An expert will contact you to set up your packaging test based on your exact needs. 


Get insights at scale 

Make confident, data-backed decisions so you can move as fast as your business demands.

Pricing and availability

Serviced by Kantar


Factors that may impact final price include:

 - Number of packs tested
 - Addition of custom questions

56 markets

Argentina, Australia, Austria, Belgium, Brazil, Bulgaria, Canada, Chile, Chinese Mainland, Colombia, Costa Rica, Czech Republic, Denmark, Ecuador, Egypt, El Salvador, Finland, France, Germany, Greece, Guatemala, Hong Kong, Hungary, India, Indonesia, Ireland, Italy, Japan, Kenya, Malaysia, Mexico, Netherlands, New Zealand, Nigeria, Norway, Paraguay, Peru, Philippines, Poland, Romania, Saudi Arabia, Singapore, Slovakia, South Africa, South Korea, Spain, Sweden, Taiwan, Thailand, Turkey, Ukraine, United Arab Emirates, United Kingdom, United States of America, Uruguay, Vietnam

Contact us to get started