Advertising intelligence

Benchmark your ad spend based on competitive intelligence with Category Leader AdEx
Advertising intelligence
Advertising intelligence

Spend more competitively on paid media. 

Gain insight into the ad spend of market-leading brands. Using available .xls data covering technology, financial services, automotive and consumer packaged goods categories across nine markets around the world, you can look at actual and percentage breakdowns from the previous calendar year to understand the media investment of the top 10 brands in your category. 
Advertising intelligence

Find the right balance between online and offline spend.

Look at how market-leading brands allocate their spend across digital and offline media. Adjust your spend accordingly so you can more effectively compete. 
Advertising intelligence

Benchmark ad spend against other categories. 

Learn from leading brands in other categories to optimise your media mix. Data packages start at $599 USD for the top 10 brands in one category and market. 

Improve media planning with agile insights

Advertising intelligence

Broad coverage 

Access multi-media advertising expenditure data across a range of brands, markets and categories - in as few as two business days. 
Advertising intelligence

Deep expertise 

We monitor millions of ads every year to provide you with fast intelligence on ad spend across a range of media types.

Agile insights 

Quickly access data used by global media agency, owners and publishers so you can plan your media spend more effectively.

How to get started 


Request your data 

Submit your request and a Kantar expert will get back to in two business days.


Create an account

Use your Kantar Marketplace account to request additional reports and data, plus launch new surveys and view past projects.


Get insights on demand 

Make confident, data-backed decisions to strengthen media planning and effectiveness over time. 

Pricing and availability

Serviced by Kantar


9 markets

Argentina, Brazil, Denmark, Finland, France, Hungary, Poland, Sweden, United States of America

Request your data today

Once you submit the form below, our team will be in touch to confirm your method of payment and provide your copy of the data.