Consumer Landscape

Fully understand consumer and shopper drivers to develop successful marketing actions.
Benefits
01

Make decisions based on facts

The full details of every usage occasion are recorded instead of relying on memory, for unrivaled depth.
02

Understand the why behind the buy

Beyond purchase and usage, we complete the picture with opinions, attitudes and media exposure.
03

Track changes and trends over time

Any change in behaviour from one period to the next is picked up and explained.
04

Link usage data with other information

Use bespoke questionnaires to quantify opportunities and infer the drivers of usage and consumption.
Featured solutions
Connect what people think and how they choose products, with our best-in-class usage data.
Understand customers better, in order to find opportunities for growth and effectively target the most valuable segments.