Consumer Landscape

Fully understand consumer and shopper drivers to develop successful marketing actions.

01

Make decisions based on facts

The full details of every usage occasion are recorded instead of relying on memory, for unrivaled depth.

02

Beyond purchase and usage, we complete the picture with opinions, attitudes and media exposure.

03

Any change in behaviour from one period to the next is picked up and explained.

04

Use bespoke questionnaires to quantify opportunities and infer the drivers of usage and consumption.

Finding new markets for a national beer brand

Evolving a retail brand for the next generation

Engaging the next generation of cruisers

Featured solutions

Connect what people think and how they choose products, with our best-in-class usage data.

Understand customers better, in order to find opportunities for growth and effectively target the most valuable segments.