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The Blueprint for Brand Growth is a breakthrough in understanding how businesses build profitable, strong and sustainable brands.

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Kantar BrandZ brings you industry-leading brand valuation, combined with research from the world’s largest and most extensive brand equity study: 4.3 million consumers covering 21,000 brands across 525 categories in 54 markets.

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Accelerate consumer understanding with Kantar Marketplace, a market research platform that combines agile research products, powerful analytics and deep brand-building expertise.