ESOMAR 37

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ESOMAR created a list of 37 questions to help researchers participate in an open discussion about the online research methodology and the appropriateness of the methodology for specific research. The answers will help research buyers ensure they receive what they expect from an online sample provider. Online sample providers should be able to openly answer each question.

Find the responses from Kantar’s Profiles division below.

Company Profile

  • 1. What experience does your company have in providing online samples for market research? How long have you been providing this service? Do you also provide similar services for other uses such as direct marketing? If so, what proportion of your work is for market research?

    Kantar’s Profiles division has over 20 years’ experience in delivering quality online samples. Established in 1996, the Profiles division’s panels grew organically under the Lightspeed brand until the acquisition of GMI in 2011. This added panels in 13 new countries, taking Lightspeed’s total panel coverage to more than four million panellists in 38 markets. Today, we provide access to more than 150 million permission-based respondents globally across 130 markets via our proprietary panels and our audience network of specially vetted partners.


    Our reach and 4,800 proprietary profile attributes are the largest in the industry. In 2024, we conducted over 60 million surveys, including a mix of both tracker and ad hoc studies. Our digital data collection and connection services are meeting high privacy and data protection standards.


    We have been recognised over 50 times in the last 10 years. We are proud to service over 4,000 clients, which include some of the world’s fastest growing and most valuable global and local brands.


    Kantar is the world’s leading marketing data and analytics business. Our Profiles Team enables meaningful conversations with the people who matter most, at speed and at scale, leveraging our premium panels. We assist clients throughout the research process, from survey design to data collection and visualisation. Our clients make critical brand and product decisions with confidence due to our unparalleled innovations and investment into AI-driven anti-fraud and panel management technology. With the Profiles Team, get the data quality you expect with the speed and flexibility you need.

  • 2. Do you have staff with responsibility for developing and monitoring the performance of the sampling algorithms and related automated functions who also have knowledge and experience in this area? What sort of training in sampling techniques do you provide to your frontline staff?

    Both global and local teams monitor sampling performance. These resources will feedback and input into the continuous improvement of our sampling processes, practices and algorithms.

    As part of Kantar, the framework for sampling best practices is defined centrally and cascaded to local teams to execute training on sampling techniques. We have online self-managed modules for sampling training. We also provide assisted learning on sampling practices and processes for existing employees and onboarding new employees.

    Our algorithms are managed centrally and take care of local specifications for every market we operate in. They are reviewed regularly.

  • 3. What other services do you offer? Do you cover sample-only, or do you offer a broad range of data collection and analysis services?

    The Profiles division of Kantar offers a range of data collection services, including:

Sample Sources and Recruitment

  • Definitions

    Panels

    These are databases of potential participants who declare that they will cooperate for future data collection if selected, generally in exchange for a reward/incentive. This includes traditional access panels, co-branded panels, or opt-in databases of individuals who agreed to complete research projects and also undertake other nonmarket research activities (watch ads, download an app, complete marketing offers, etc, also known as loyalty programmes, or rewards communities within GPT (Get paid to) sites.) Loyalty card and subscription databases are included here if there is a continuous relationship with members who understand the commitment asked of them.

    Intercepts

    This includes intercepts from offer walls, affiliate networks, social media or other platforms to drive traffic to a survey. Intercept is an approach where potential participants are asked to take a survey for a reward while they are engaged in another activity such as playing an online game, reading news, or some other online activity. Intercepted participants may be previously unknown to the sample provider or may have been pre-identified and profiled through a prior survey experience.

  • 4. Using the broad classifications above, from what sources of online sample do you derive participants?

    When managing fieldwork, the Profiles division uses our owned, premium research panels (LifePoints, Qmee, Mobiworkx) in addition to a vetted and approved list of suppliers accessible through our Profiles Respondent Hub. Only suppliers that meet our quality standards do we have agreements in place with to join and remain in our network. More than 80% of the top sample sources can easily be accessed through our propriety API-driven network.

    Our Premium Panels are actively managed research panels, composed of people who made a conscious decision to participate in online surveys through a double opt-in registration process. Kantar panels are used solely for market research purposes.

    When we blend sources together, the initial blend is often driven by feasibility (i.e., how many completes can each source provide). This blend is then maintained over time for the project and/or client. Generally, there is a small plus/minus term around the blend to ensure deliverability of completes. However, this term is set at a level that will not impact data results. We also set demographic quotas to help maintain consistency.

  • 5. Which of these sources are proprietary or exclusive and what is the percent share of each in the total sample provided to a buyer?

    LifePoints, Qmee, and Mobiworkx, WeChat, and ORU are the Profiles division’s proprietary panel assets. 80%+ of Kantar client projects are fulfilled with these premium, proprietary panels.

    LifePoints, our largest asset available in 44 markets, is exclusive to Kantar clients and not available for resale.

  • 6. What recruitment channels are you using for each of the sources you have described? Is the recruitment process ‘open to all’ or by invitation only? Are you using probabilistic methods? Are you using affiliate networks and referral programs and in what proportions? How does your use of these channels vary by geography?

    Our panels are composed of people who made a conscious decision to participate in online surveys through a double opt-in registration process. This means that it is not built overall to be specific of a population (e.g., no-one is rejected based on demographics).

    The lifecycle and panel experience of our members is closely monitored to ensure effectiveness and usability. Several methodologies are used by Kantar to recruit panellists to our panels, including opt- in email, co-registration, social media, search engine optimisation and monetisation, e-newsletter campaigns, as well as affiliate networks. To build a high-quality panel and remove the inherent bias that could result from using one or a few recruiting sources, we believe it is important to use a diverse set of recruitment sources that utilise a variety of recruitment methods.

    Kantar measures recruitment sources on multiple metrics to track both activity and engagement by demographic group, which contributes to the quality of data from our panellists. We are currently not using probabilistic methods or referral programs. We use similar methods across all geographies with the proportions varying by market.

  • 7. What form of validation do you use in recruitment to ensure that participants are real, unique, and are who they say they are?

    The Profiles team at Kantar understands the importance of data and panel quality and was among the first to implement technology-driven quality programs. We continuously deliver new quality methodologies to provide clients with the highest panel quality in the industry.

    Profiles futureproofs fraud prevention and improves response quality with our proprietary anti-fraud AI. Kantar invests significantly in the development and technology of our unique and proprietary quality and verification tools. Profiles’ proprietary anti-fraud technology, Qubed AI, uses advanced machine learning and data from a respondent’s full history to detect fraud.

    And it’s the only technology capable of detecting increasingly sophisticated international hackers.

    It can score people on: 1. Location (are they where they say they are?), 2. Diligence (are they paying attention during surveys?), 3. Duplication (does their activity mirror other bad actors?), 4. Demographics (are they who they say they are?), and much more.

    Qubed AI processes over 300 survey and respondent features per survey session. It is powered by 5 deep neural networks. Qubed AI is realtime and detects fraud in milliseconds triggering an appropriate response instantly.

  • 8. What brand (domain) and/or app are you using with proprietary sources?

    The Kantar Profiles division’s proprietary double opt-in panel are LifePoints, Qmee and Mobiworkx. The LifePoints, Qmee and Mobiworkx websites and apps are the epicentres of our panel members activities. Lifepointspanel.com, qmee.com and mobiworkx.com is where our community registers, learns about and participates in new surveys and studies, interacts with our community section, checks their incentive balances, and more. Our mobile apps are also branded as the unique panel brands.

  • 9. Which model(s) do you offer to deliver sample? Managed service, self-serve, or API integration?

    The model we currently provide is from a managed service with our teams setting up and selecting sample based on the client requirements or delivering sample through API integrations.

  • 10. If offering intercepts, or providing access to more than one source, what level of transparency do you offer over the composition of your sample (sample sources, sample providers included in the blend). Do you let buyers control which sources of sample to include in their projects, and if so how? Do you have any integration mechanisms with third-party sources offered?

    As part of the process, we can provide an overview of the sources used. We have in record in our database of the source of each survey responder and completer in a survey. We know through our research that sources can provide different results and keeping the contributions consistent is key to tracker and normed based surveys.

    In addition to our proprietary research panel, we have built network of approved suppliers and have an API integration into our system for most of them.

    We have extensive knowledge of working with our proprietary research panel and other suppliers, and normally advise our client on the sources to use on a particular survey. If there is a specific sample design reason, we will work with clients on additional sources that could be used that are not part of our extensive network.

  • 11. Of the sample sources you have available, how would you describe the suitability of each for different research applications? For example, Is there sample suitable for product testing or other recruit/recall situations where the buyer may need to go back again to the same sample? Is the sample suitable for shorter or longer questionnaires? For mobile-only or desktop only questionnaires? Is it suitable to recruit for communities? For online focus groups?

    We have an extensive experience of the suppliers we work with in addition to our proprietary research panels, and we would select the sample source based on the knowledge and suitability for a particular survey.

Sampling and Project Management

  • 12. Briefly describe your overall process from invitation to survey completion. What steps do you take to achieve a sample that “looks like” the target population? What demographic quota controls, if any, do you recommend?

    Sample selection:

    Sample is selected based on the client specification. We use panellists profile data to target the panellists to select for sampling.

    Quotas:

    National representative quotas are set using age, gender and based on Census data. Otherwise, quotas are set as per the client requirements and based on targetable data we have for our panellists.

    Sample is sent out based on the sample plan that is agreed upon with the client. For example, some plans start with harder to achieve groups first (i.e., young males), others are based on other requirements (i.e., balanced starts).

    We recommend allowing some flexibility on quotas (quota tolerances) to ensure we can deliver the completes required within the agreed fieldwork timelines.

    Fieldwork:

    Fieldwork is monitored at regular intervals in our field management platform and survey platform to track achievement by quota. When a project is not on track to achieve the quota requirements or overall completes within the agreed timeline, pre-agreed interventions are taken (i.e., relaxing quotas, reducing / removing device caps, flexing sources) or there is an escalation to the client where approval is required to adjust the plan to enable us to deliver the client’s needs.

  • 13. What profiling information do you hold on at least 80% of your panel members plus any intercepts known to you through prior contact? How does this differ by the sources you offer? How often is each of those data points updated? Can you supply these data points as appends to the data set? Do you collect this profiling information directly or is it supplied by a third party?

    We profile our panellists both upon joining our panel and throughout their panel journey. Immediately after registration, we collect a core set of demographic variables related to age, gender, household size, number of children, finance, as well as variables used to determine socio-economic level.

    Over the panellists lifetime on the panel, we continue to build their profile by collecting their data on automotive, business and occupation, mobile, media, smoking, food and beverage, travel, health conditions, and other categories. This is done through a well-balanced combination of dynamic screening and supplemental questionnaires which respondents can choose to take during their survey taking experience on the portal or in the app. A portion of the profiling data points are now set up to update once a year. Profiling questions are always on and can be updated from the panellist dashboard at any time.

    We have many profiling variables and geographic information mapped with partners that are integrated on our private Profiles Respondent Hub.

    Kantar’s panellist profiling data can be easily appended to the survey dataset upon request: basic demos are included while pricing of optional extended profile attributes varies. In addition to the extensive profiling data that we collect directly from panellists, we have many third-party relationships that enable insight for select markets into digital behaviours, household-level segmentation, and other categories. All the coverage mentioned above varies by market.

  • 14. What information do you need about a project in order to provide an estimate of feasibility? What, if anything, do you do to give upper or lower boundaries around these estimates?

    We would need the following information to assess feasibility and estimate price:

    • Fieldwork country(s)
    • Length of interview
    • Incidence rate
    • Number of completed interviews required
    • Demographic requirements (i.e., age, gender, region)
    • Quota requirements (i.e., any hard quotas by demo)
    • Preferred / required fieldwork duration (i.e., shorter time in field can impact feasibility)

  • 15. What do you do if the project proves impossible for you to complete in field? Do you inform the sample buyer as to who you would use to complete the project? In such circumstances, how do you maintain and certify third party sources/sub-contractors?

    We agree source blends upfront based on the feasibility assessment, budget and our sourcing recommendations. If we have assumed we will only need to use our sample, but in field performance means we need to supplement our sample with a third-party, we have recommended source blends we will use that fit within the agreed budget with the client.

    If the client has preferred suppliers they would like us to use that are not part of our recommended blends, we will use those upon request. This may require a revision to the budget and price if adding the client preferred supplier exceeds the commissioned budget. The project manager will flag any needs to add sources in field and their recommendations to the commercial teams who will notify the client.

  • 16. Do you employ a survey router or any yield management techniques? If yes, please describe how you go about allocating participants to surveys. How are potential participants asked to participate in a study? Please specify how this is done for each of the sources you offer.

    We do not use a traditional “router” as standard. We manage our panellists survey interactions by displaying a selection of survey opportunities on their panel portal/app. This includes a combination of surveys that they have been specifically selected for and other open survey opportunities. An AI based algorithm optimises the opportunities presented for completion, quality and consistency.

    The panellist then selects one of the surveys they wish to participate in. Upon finishing the survey, the panellist will be returned to the panel portal where a refreshed list of surveys will be offered.

  • 17. Do you set limits on the amount of time a participant can be in the router before they qualify for a survey?

    Not applicable

  • 18. What information about a project is given to potential participants before they choose whether to take the survey or not? How does this differ by the sources you offer?

    LifePoints, Qmee and MibiWorkX members can see the reward amount they are eligible to earn for each survey they have been invited to and the length of interview. For LifePoints members, a specific icon will indicate if a survey is of a specific format (a diary study for example).

  • 19. Do you allow participants to choose a survey from a selection of available surveys? If so, what are they told about each survey that helps them to make that choice?

    An automated scheduling system sends email invitations and Push Notifications at designated times of the day based on the user's previous patterns of user activity. Additional sends can be stipulated by the Profiles project manager in consultation with the client.

    The survey link directs respondents to their panel's member home page. Survey invites are not a one-to-one to the number of survey available to each member. Our panels are a portal-based experience where we use email notifications or push notifications to push our members to log into our portals (LifepointsPanel.com, Qmee.com and mobiworkx.com) or our apps (LifePoints and Qmee) to see a complete list of surveys available to them at the time they log-in.

    Generally, our survey invitation emails notify the respondent of an opportunity to share their opinions and, if applicable, informs them of the opportunity to earn rewards and the approximate length of time the interview will take.

  • 20. What ability do you have to increase (or decrease) incentives being offered to potential participants (or sub-groups of participants) during the course of a survey? If so, can this be flagged at the participant level in the dataset?

    For LifePoints and Mobiworkx panellists, we can either use a fixed incentive (based on expected LOI) or the incentive can be variable based on the observed (median) LOI from completes in field.

    We can also set custom incentives for LifePoints panellists in specific target groups/selected panellists. (For example, we can set a custom (higher) incentive for panellists who complete all stages of a diary/re-contact survey, or for respondents who put extra effort into study like (i.e., uploading a video or downloading an app).

  • 21. Do you measure participant satisfaction at the individual project level? If so, can you provide normative data for similar projects (by length, by type, by subject, by target group)?

    Respondent satisfaction is not managed in every individual project. It is not mandatory for our panellists to answer the questions and has no impact on the incentive they receive for completing any survey.

    We regularly launch Member Experience Surveys and track our community C-sat with our ticketing system. The experience surveys include general questions about our panels and open questions. The answers are used to enhance our panellists’ survey experiences as well as products' interface. They are also passed to our internal programming teams and clients to continuously improve questionnaires.

  • 22. Do you provide a debrief report about a project after it has completed? If yes, can you provide an example?

    Our project team shares all relevant information with clients during and after the project is finished. It is our usual practice to update our clients with vital statistics such as incidence rate and length of interview after the first 24 hours of fielding to help determine the direction of the rest of the fieldwork. In addition, the following information is available on all projects fielded by Kantar upon closure:

    • Completes
    • Actual incidence rates
    • Actual length of interview
    • Screen-outs, and where they screened (if we script)
    • Quota Fulls
    • Dropout rate (and by question if we script)
    • Recontact rate (Diary studies only)

Data Quality and Validation

  • 23. How often can the same individual participate in a survey? How does this vary across your sample sources? What is the mean and maximum amount of time a person may have already been taking surveys before they entered this survey? How do you manage this?

    Kantar stores detailed survey participation data for each panellist. This includes survey response status and the date and time each survey was started and completed. We select sample based on a number of factors including our panellists’ prior participation levels to reduce over utilisation, this includes a global threshold on the number of surveys completed over a specific period of time.

  • 24. What data do you maintain on individual participants such as recent participation history, date(s) of entry, source/channel, etc.? Are you able to supply buyers with a project analysis of such individual level data? Are you able to append such data points to your participant records?

    Apart from standard demographics and profiling information, Kantar stores a database of comprehensive data on each individual panellist including:

    • Recruitment partner
    • Registration date
    • Time and date of each survey participation
    • Result of each survey invitation – complete, screen out, quota full, drop out, no response

    We can supply individual level data that is not considered personally identifiable information to a client on request.

  • 25. Please describe your procedures for confirmation of participant identity at the project level. Please describe these procedures as they are implemented at the point of entry to a survey or router.

    Our proprietary anti-fraud AI system leverages identity validation features, at times including facial verification, for our proprietary panels, to validate that panellists are unique and real. All respondents from other sources go through a gateway before they are passed onto a specific survey.

    The gateway includes a duplication check (using digital fingerprint and cookie information) to mitigate the same participant entering the surveys from multiple sources. It also includes respondent validity checks (using IP, device browser details, digital fingerprinting, etc.).

    Participant not validated as real or unique are blocked from entering the survey.

  • 26. How do you manage source consistency and blend at the project level? With regard to trackers, how do you ensure that the nature and composition of sample sources remain the same over time? Do you have reports on blends and sources that can be provided to buyers? Can source be appended to the participant data records?

    The sample source and blend are agreed upfront with the client. Sourcing and blend management is done through the the Profiles division’s proprietary, AI-enabled panel platform to ensure consistency for trackers.

    In addition, based on agreed standards, we ensure flexing of the source is within the agreed guidelines to ensure consistency. We make use of automated reporting to monitor the blends on a weekly basis and adjust as needed. These reports are readily available.

  • 27. Please describe your participant/member quality tracking, along with any health metrics you maintain on members/participants, and how those metrics are used to invite, track, quarantine, and block people from entering the platform, router, or a survey. What processes do you have in place to compare profiled and known data to in-survey responses?

    Our proprietary anti-fraud AI system considers many features in its models, including in-survey behaviours and rejections. Rejection rate as a lagging indicator and catch rate as a leading indicator are monitored as part of a holistic panellist health suite. You can read more about our quality suite and anti-fraud AI system here.

  • 28. For work where you program, host, and deliver the survey data, what processes do you have in place to reduce or eliminate undesired in-survey behaviours, such as (a) random responding, (b) Illogical or inconsistent responding, (c) overuse of item nonresponse (e.g., “Don’t Know”) (d) inaccurate or inconsistent responding, (e) incomplete responding, or (f) too rapid survey completion?

    For every survey where we program, host, and deliver survey data, we ensure the checks are appropriate for the survey and discussed with the client.

    Typically, there is a speedster flag at standard. This checks that the time it takes a participant to go through the survey is within the range expected.

    Other checks that we often incorporate, but are not at standard, include open-end and straight-line checks.

Policies and Compliance

  • 29. Please provide the link to your participant privacy notice (sometimes referred to as a privacy policy) as well as a summary of the key concepts it addresses. (Note: If your company uses different privacy notices for different products or services, please provide an example relevant to the products or services covered in your response to this question).

    The Kantar privacy policy builds trust with panellists.

    We have implemented a global privacy policy which meets the highest standards (including GDPR, CCPA, LGPD, PIPL) while addressing local regulations and practices.

    Our panellists agree to our privacy policy when they register with our panels. The policy is available at all times on our panel websites, such as https://www.lifepointspanel.com/privacy for our LifePoints panels. We also reference our policy in the emails we send to our members.

    We are working with our clients to ensure that when they field a survey with us, critical data such as personal data/PII, sensitive data or children’s data, are collected safely. We have developed internal processes and guidelines to help our clients; we have also developed internal and external training approaches. Privacy regulations keep evolving and are getting tougher around the world. We accompany our clients and help them aligning their practices to current standards.

    When a client commissions a project with Kantar, we talk about data protection upfront to ensure that the project will be set up accurately. We ask our clients if they collect personal data, sensitive data or children’s data. If they do so, we drill down and work with them on privacy compliance.

    Kantar also complies with the research industry standards from the following organizations:

    • European Society for Opinion and Market Research (ESOMAR)
    • European Pharmaceutical Market Research Association (EphMRA)
    • Advertising Research Foundation (ARF)
    • Director General Ordinance Factories (DGOF)
    • Market Research Society (MRS UK)
    • Australian Market and Social Research Society (AMSRS)
    • British Healthcare British Intelligence Association (BHBIA)
    • Korea Research Association (Kora)
    • Dutch Market Research Association (MOA)
    • Intellus Worldwide
    • Perhimpunan Riset Pemsaran Indonesia (PERPI)
    • Market Research Society of India (MRSI)
    • Marketing Opinion And Research Society Philippines (MORES)
    • China Marketing Research Association (CMRA)
    • Japan Marketing Research Association (JMRA)
    • Market Research Society Hong Kong (MRSHK)
    • Australian Market and Social Research Organisations (AMSRO)
    • Canadian Marketing Association (CMA)

  • 30. How do you comply with key data protection laws and regulations that apply in the various jurisdictions in which you operate? How do you address requirements regarding consent or other legal bases for the processing personal data? How do you address requirements for data breach response, cross-border transfer, and data retention? Have you appointed a data protection officer?

    At Kantar, we have developed a Data Protection Framework which meets the highest standards. This approach is global in principle even if we customise it locally as required by the business. Our aim is to operate globally within this framework, meeting de facto the strictest data protection laws, reducing the risk for us and more importantly for our clients.

    Our framework is being revisited regularly due to new data protection regulations flourishing around the world. Our framework is led by the Kantar Group Data Protection Officer (DPO), supported by Kantar Divisional Data Protection Leads and our global network of Data Protection Champions.

    In our privacy policy, we inform panellists about the kind of data we collect and the legal basis we use for each purpose. Our approach is to select the most appropriate legal basis, depending on the situation and the type of data we collect. Regardless the purpose, we do that in full transparency with our members and we always balance the risk and the benefits for all parties (panellists, our clients, Kantar). By selecting the most appropriate legal basis, we reduce the risk for Kantar and our clients.

  • 31. How can participants provide, manage and revise consent for the processing of their personal data? What support channels do you provide for participants? In your response, please address the sample sources you wholly own, as well as those owned by other parties to whom you provide access.

    Our panel members have access to their privacy settings on our panel portal. In that area of their panel account, they can change their preference at their discretion. They can change all the consents set a panel level, including cookies.

  • 32. How do you track and comply with other applicable laws and regulations, such as those that might impact the incentives paid to participants?

    Our Global Compliance team reviews regulations constantly around the world, which would affect the way we incentivise our panel members and survey participants.

  • 33. What is your approach to collecting and processing the personal data of children and young people? Do you adhere to standards and guidelines provided by ESOMAR or GRBN member associations? How do you comply with applicable data protection laws and regulations?

    The collection of children data is one of the required checks that we perform when a project is commissioned to Kantar’s Profiles division.

    We systematically engage with our clients to understand why children data is collected and how it will be processed. We define with our clients if the child will be on their own or if the parent will stay during the interview and with all details in hands, we deploy a protocol to interview children in compliance, depending on the situation and on the country.

  • 34. Do you implement “data protection by design” (sometimes referred to as “privacy by design”) in your systems and processes? If so, please describe how.

    We have procedures in place to ensure that privacy and data protection are always considered from design stage. Our procedures cover internal processes such as IT development, data processing, standard operating processes. They also of course cover projects commissioned by clients, for which we systematically review the type of data collected and the way compliance is organized.

    Our people are fully trained on this matter. Throughout the year and several rounds of training sessions, we ensure that our people operate with privacy in mind.

  • 35. What are the key elements of your information security compliance program? Please specify the framework(s) or auditing procedure(s) you comply with or certify to. Does your program include an asset-based risk assessment and internal audit process?

    Kantar Profiles division has high standards aligned on Kantar Group IS standards. All the technologies we used and all the vendors we use are systematically assessed from IT/IS and data protection perspective.

    We have established security management controls which ensure the protection of the Personal Data that we process. The Kantar Data Classification and Data Handling Policy outline the requirements to help ensure that data is processed appropriately and securely at all times.

    Our network uses several layers of security to prevent unauthorised access to its systems and data, including complimentary technologies at the endpoint that are monitored 24x7.

    • Where data is secured on database servers, application servers, and network servers they reside on backend servers that are behind layered firewall architecture which are managed by IT.
    • Where data is secured in the cloud, Kantar operates cloud landing zones to ensure resources are implemented and managed in a consistent and secure way.
    • We use ISO standard user access controls and password policies and leverage multi-factor authentication for SaaS services such as Microsoft 365.
    • Client specific data is stored in restricted access data directories controlled by Access Control Lists.
    • Inbound remote access is controlled through firewalled encrypted VPN tunnels authenticated with two factor authentication for those that require it in the course of their work.
    • All offices are audited annually by Kantar Internal Audit against the Kantar IT Framework. Kantar has also implemented a Cyber Security Framework that is aligned to NIST CSF and NIST 800.53.

  • 36. Do you certify to or comply with a quality framework such as ISO 20252?

    The Profiles Australian business is ISO 20252 certified for market research and panel management.

    For the rest of the Profiles business, we typically work with our ISO certified clients on quality agreements, ensuring that we meet their requirements. We work globally on high standards, promising efficiency and transparency to our clients and considering the latest industry standards on IT Security and Data Protection.

  • 37. Which of the following are you able to provide to buyers, in aggregate and by country and source?

    37.01 Average qualifying or completion rate, trended by month

    Both rates can be shared with our clients on their specific projects.

    37.02 Percent of paid completes rejected per month/project, trended by month

    This can be shared in a discretionary way with specific clients, as done in the past.

    37.03 Percent of members/accounts removed/quarantined, trended by month

    Not at this time

    37.04 Percent of paid completes from 0-3 months tenure, trended by month

    No, we don’t release the information externally as it is an integral part of Kantar Profiles' IP.

    37.05 Percent of paid completes from smartphones, trended by month

    Yes. This can be shared upon request and at various levels (projects / markets).

    37.06 Percent of paid completes from owned/branded member relationships versus intercept participants, trended by month

    No, this is something that is managed internally and is an integral part of Kantar Profiles' IP. At the date of publication we are not aware of any major competitor sharing answer to this question in details.

    37.07 Average number of dispositions (survey attempts, screenouts, and completes) per member, trended by month (potentially by cohort)

    No, we don’t release the information externally as it is an integral part of Kantar Profiles' IP.

    37.08 Average number of paid completes per member, trended by month (potentially by cohort)

    Same as above

    37.09 Active unique participants in the last 30 days

    Same as above

    37.10 Active unique 18-24 male participants in the last 30 days

    Same as above

    37.11 Maximum feasibility in a specific country with nat rep quotas, seven days in field, 100% incidence, 10-minute interview

    Yes

    37.12 Percent of quotas that reached full quota at time of delivery, trended by month

    This can be shared with clients on their specific projects but would not be shared at a panel level.

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