Build Stronger Brands with Kantar

Unlock Growth: 
Smarter Strategies for Bigger Impact

Brands with
strong disposition
have a

volume share vs those with 
weaker predisposition.
^{Source: Kantar Blueprint for Brand Growth} 

Your brand is your biggest asset 
but is it working hard enough? 

In a crowded market, clarity wins. Yet many brands struggle with 
overlapping roles, unclear positioning, or bloated portfolios. Kantar 
helps you cut through the noise and achieve clarity and consistency.

Using NeedScope and our brand strategy and brand positioning tools, 
we unpack what your brand really means to people—emotionally, 
functionally, and culturally. We help you sharpen your positioning, 
streamline your portfolio and build predisposition. Ensuring every 
brand in your stable has a clear role and reason to exist.

What makes us different?

We don’t just measure brand equity—we help you build it. Our brand strategy and positioning approach blends behavioural science with real world data to uncover what truly drives brand preference.Want to lead with purpose and precision? 

Want to lead with purpose and precision?

Let’s make your brand portfolio work harder and smarter.

Talk to one of our brand strategy experts or download our content by filling out the form below:

Michelle O’Mahony