Shaping culture with Kantar

Unlock Growth: 
Smarter Strategies for Bigger Impact

more likely to grow. Relying on 
distinctive assets is not enough.
^{Source: Meta Analysis from the Mind in sales simulator for 
1602 brand Volume market share are most sources from 
Worldpanel} 

Culture moves fast. Brands that 
don’t move with it get left behind.

Today’s most successful brands don’t just reflect culture—they 
shape it. But staying relevant in a world of shifting values, emerging 
voices, and evolving expectations is no small task. 

That’s where Kantar comes in. 
We help you build brands in culture.

We help you unpack the cultural forces shaping your category, 
your consumers, and your future. From social movements to media 
narratives, we identify the signals that matter, understanding 
brands and culture and showing you how to act on them. Whether 
you’re repositioning a legacy brand or launching something new, 
we help you build meaning that sticks.

What makes us different?

We blend deep human insight with cultural intelligence—powered by NeedScope, BrandZ, and our global network of experts. We don’t just tell you what’s trending. We show you what’s meaningful, what’s moving, and what’s next.

Want you brands to matter more?

Let’s make yours one of them. Brands that connect with culture grow faster, last longer, and matter more.

Talk to us about Cultural Branding or download our content by filling out the form below:

Michelle O’Mahony