Win at Retail with Kantar

Unlock Growth: 
Smarter Strategies for Bigger Impact

Brands that are
always present attract

more buyers compared to those 
present on just one half of all 
buying occasions.
^{Source: Kantar Blueprint for Brand Growth} 

Shoppers are changing. 
Are you keeping up?

From online to in-store, the path to purchase is more 
complex than ever. Winning at retail means understanding 
how people really shop, uncovering shopper insights—and 
designing experiences that convert.

Kantar’s Category and Shopper Management solutions 
help you decode shopper behaviour across missions, 
channels, and mindsets. We show you where friction exists, 
what drives choice, and how to optimise every touchpoint—
from shelf layout to digital triggers.

What makes us different?

We don’t just track behaviour and conduct sopper research—we explain it. Our shopper insights are grounded in behavioural science and real world observation, not just surveys. Clients using our shopper solutions have seen up to a 15% increase in 
conversion at point of sale.

Want to make every shelf and screen work harder?

Let’s build a smarter path to purchase—together.

Get a retail strategy consultation or download our content by completing the form below

Michelle O’Mahony