Smarter Innovation with Kantar

Innovation That 
Actually Lands

if you can find new 
uses for your range.

^{Source: Kantar Blueprint for Brand Growth} 

Most innovations fail. 
Yours doesn’t have to.

Too often, innovation is driven by internal ideas, not real 
consumer needs. That’s why 80% of new products don’t 
survive beyond year one. Kantar helps you flip the odds.

Our validated Innovation Framework helps you identify 
unmet needs, test ideas quickly, and refine concepts before 
launch. We bring together behavioural insight, predictive 
analytics, and fast-turn testing to help you innovate with 
confidence—not guesswork.

What makes us different?

We focus on meaningful innovation consulting—ideas that solve real problems and create real value. Our clients see up to 3x higher in-market success rates when they follow our end-to-end innovation process.

Want to launch with confidence?

Let’s turn your next idea into a market success

Talk to one of our innovation specialists or download our content by filling out the form below:

Michelle O’Mahony