Unbeatable Quality Indispensable Data

We are the trusted source for the industry’s highest quality data.

Our focus has always been on quality – but with the acquisition of Qmee, together we deliver quality data with consistency, accuracy, accountability - all at speed, and powered by technology.

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The world’s leading brands trust Kantar Profiles to collect reliable insights from global panellists, faster.
first party audience data

Reach an engaged and traceable audience

Find your target audience through our network of over 169m people across 100 markets. We have the global reach you need, and take pride in delivering compliant, honest responses.
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first party audience data

Get answers fast; make decisions faster

Collect data your way from online respondents, quickly and efficiently, with our Accelerated Answers survey solutions. You can do it yourself, have us do it for you, or work collaboratively with us on custom solutions that will save you time and money.
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first party audience data

Collect consistent insights and visualise results

Execute your ad hoc or longitudinal tracking research with Kantar Profiles, and have confidence in the quality, normality and stability of your data. Our teams have decades of experience with sample sourcing, blending and data delivery. Take your data and visualise your insights in a way that works for you.
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first party data, audience data

Build a holistic view of your audience 

Enrich your survey results with third-party data or insights, or your company’s owned sources. Create a clear and holistic view into your audience targets – without having to ask additional questions. Activate audiences in your media plan directly from your connected research data.
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Peter Dearborn, Senior Data Scientist Manager, Spotted Risk, said:“Kantar Profiles provides a high degree of expertise and feedback. Their commitment to best practices has been key in our continued relationship.”
Reliable first-party panellist data at speed and scale

Growth and innovation start with a deep understanding of what your audience thinks and how they act.

You need insights you can trust to inform decisions – and that demands quality, reliable data expertly sourced by people who understand exactly what you’re looking to achieve from your research.

Kantar Profiles is a market-leading data company and home to the world’s largest audience network. Through our extensive profiling efforts and data connections, we have more information about the people you want to reach. And in a world where the value of first-party data is rising as the reliance of third-party cookies diminishes, we deliver data from online research panels and sources you can act with, quickly.

Our unique and unrivalled API-driven ecosystem of 169m+ compliant panellists spans 100 global markets and includes consumers, B2B audiences, healthcare professionals, patients and non-survey-based data connections. You can access this repository of knowledge quickly and with ease for precise targeting and enhanced insights.

By pairing our vast network of compliant market research panellists and data sources with tech-enabled research solutions, we deliver unrivalled access to quality panel and first-party data with speed and scale.

Our clients name us the most trusted online panel provider in the industry.

Earning the title of most trusted online panel company in the industry is something that we don’t take for granted. Consistently providing quality-assured, essential data to our clients is our purpose.

169+M Survey-ready respondents
80% of the industry's top sample sources are easily accessible 
100 Global market reach
1,000+ Trackers managed annually
Featured Online Data Collection Services
sample source, market research panel
Get answers from our extensive network of compliant, quality and deeply profiled global panellists from consumer, healthcare and niche audiences.
arrows accelerated answers
A flexible suite of quick-turn survey solutions designed for you to “do it together” with Kantar Profiles.
enhanced data solutions
Make your research work harder for you by matching and appending other data sources to your survey-based research for a holistic view of your target audiences and media activation.
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Learn more Audience Network