Community Report Overview
From everyday conveniences like shopping and delivery tracking to deeper roles in emotional support and mental wellness, artificial intelligence is becoming an integral part of global consumer behaviour. But as AI grows more personal, it also raises critical questions about trust, ethics, and the evolving human-tech relationship.
In this report, we explore how consumers are using AI in daily life — across age groups, genders, and regions. Whether you’re a marketer, researcher, or brand leader, this report will help you understand how real people interact with AI today and what that means for your future strategies. Use these findings to spot emerging needs, shape relevant messaging, and meet consumers where they are, while staying ahead of where they’re going.
Packed with charts, comparisons, and expert insights, this report gives you a grounded look at how AI is reshaping consumer expectations so you can make smarter, data-driven decisions.
Explore our findings here on:
- AI usage in daily life including assistants and lifehacking
- Attitudes toward data sharing and privacy trade-offs
- Expectations for AI’s future role in society
- What consumers value most in AI-powered brand experiences
What makes this study different? We didn’t just ask questions—we tested how we ask them. Using Empathetic Survey Design techniques and a research-on-research approach, we explored how question framing and panel source affect engagement and response quality. The result? Actionable results you can trust, and recommendations you can apply.
Whether you're shaping brand strategy, refining messaging, or exploring new product opportunities, this report is your guide to navigating the AI-powered consumer landscape.
Access the full report