Community Report Overview

The rising cost of fuel and goods is a common concern for consumers globally.

Reaction to the rising cost of living varies from seeking short-term savings, such as shopping in bulk, to proactively making changes for long-term savings.

Using responses from 9,000 online respondents from the Kantar Profiles Audience Network across nine global markets (including US, UK, Brazil, Germany, France, Spain, China, Singapore and India), Kantar Profiles set out to explore the impact inflation and today's economy is having on consumer support for sustainable products and practices.

Is it accelerating the move towards sustainability for the long term, or degrading consumer support?

This report takes an in-depth review of consumer behaviour related to sustainability, the gap between expression of support and action in today's economy, as well as the balance between financial implications and investing in the future.

Explore our findings here on:

  • Overview of Environmental Concerns
  • Aspirations Versus Action
  • The Impact of Inflation on Transportation
  • The Impact of Inflation on Home Energy
  • The Impact of Inflation on Lifestyle and Brand Choices
Some answers from this study

Global Answers

64% of people globally want to do more for the planet and the environment, but the rising cost of living prevents them from doing so.
65% of homeowners who intend on making energy efficient changes in the next year say today's economy accelerated their plans. 
72% of people say inflation or the economy today has influenced the choice of vehicle they intend to purchase.
55% of consumers who purchase sustainable branded grocery products have already switched or intend to switch to non-eco-friendly brands due to the cost of living today.

Market Answers

75% of people in Brazil who want to do more for the environment, but their cost of living prevents them from doing so. 
44% of homeowners in the United Kingdom with intentions for energy efficient changes plan to upgrade to LED lighting.
73% of people in China who intend to buy or lease an vehicle in the next 12 months say they are considering an Electric Vehicle.
51% of people in the United States who buy sustainable cosmetics have already switched or intend to switch to non-eco-friendly brands due to the cost of living today.
eco-conscious women recycling

Access the full report

Get the complete global report with country and generational findings here.
View the report

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