AI-powered ad testing

Know what will work across digital, TV, static and creator content, and make faster, more confident decisions with LINK AI.


Available as a self-serve or serviced solution.

LINK AI dashboard

Make better creative decisions.

Marketing teams are creating more content than ever, across more formats and channels. The challenge is not access to data, but intelligence on what will actually work.

 

LINK AI helps you optimise content effectiveness at scale by bringing predictive insight into the places where creative decisions are made. It allows you to evaluate more content, respond faster and make confident decisions across your full content mix. By connecting results across campaigns and assets, LINK AI helps you build on what works, make better decisions and improve marketing performance over time.

AI-powered ad testing dashboard

Built for the speed and scale of modern campaigns.

LINK AI is built for the volume and velocity of today’s campaigns. Quickly process high volumes of creative across digital, TV, static and creator content, from early ideas through to final execution.

 

Results are delivered in minutes through intuitive dashboards, giving you immediate access to performance predictions at scale. This allows teams to evaluate far more content than would be possible through traditional approaches, including campaign cutdowns, variations and creator assets, without slowing down production timelines.

AI-powered ad testing dashboard

Understand what drives performance.

LINK AI gives you a complete view of creative effectiveness across your content. It brings together creative diagnostics, brand outcomes and behavioural predictions in a single approach, so you can see not just what is likely to work, but why.

 

Brand metrics such as awareness, consideration and intent are combined with measures of attention, engagement and likelihood to act. All benchmarked to channel-specific norms, so you can understand performance in context and compare results across your campaigns and content.

AI-powered ad testing dashboard

Improve performance with clear next steps.

LINK AI helps you move from understanding performance to improving it. By surfacing what’s driving performance, it gives teams clear direction on how to strengthen their content. This supports faster optimisation, better in-flight decision-making and more consistent performance across campaigns.

 

Whether refining a campaign, scaling variations or optimising creator content, LINK AI helps you make changes with confidence and deliver stronger results. Over time, every asset you assess adds to a growing body of learning, helping you strengthen performance with every campaign.

Agile ad testing without compromise

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Designed for speed and scale

Individual predictions are delivered in minutes, with large-scale testing across thousands of assets completed in hours.

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The best of human and machine

Built on a database of 300k+ ad tests, trained on 35 MM+ human interactions, and matched with innovative technology.

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Results at your fingertips

View your results in an intuitive dashboard and use the compare feature to draw valuable insights across projects.

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Support when you need it

No two projects are ever the same. Do it yourself or tap into expert service and 24/7 support with our flexible service model.

AI-generated advertising: how real people really react

AI-generated advertising: how real people really react

Discover the dos and don’ts every marketer should know when using GenAI in advertising, and what this means for your creative effectiveness strategy moving forward.
Watch the webinar

Choose a service level that meets your needs

Self-serve

  • Set up and launch your own projects
  • View your results in the platform as soon as your project has finished
  • Easily share your results with colleagues using a group-level account or export to PowerPoint
  • Access and compare past projects
OR

Serviced by Kantar

  • Have your Kantar team set up and launch the project for you
  • View your results in the platform as soon as your project has finished
  • Have your Kantar team talk you through the results
  • Easily share your results with colleagues using a group-level account or export to PowerPoint
  • Access and compare past projects

Pricing and availability

Pricing

Factors that impact pricing may include:

— Number of ads tested

— Level of servicing

— Add on features including content optimiser

Payment options:

Pay-as-you-go or contact us to purchase a subscription bundling the best of LINK+ and LINK AI.

66 markets

Argentina, Australia, Austria, Bangladesh, Belgium, Brazil, Bulgaria, Canada, Chile, China Mainland, Colombia, Costa Rica, Croatia, Czechia, Denmark, Ecuador, Egypt, El Salvador, Finland, France, Germany, Ghana, Greece, Guatemala, Honduras, Hong Kong, Hungary, India, Indonesia, Ireland, Israel, Italy, Japan, Kenya, Malaysia, Mexico, Morocco, Netherlands, New Zealand, Nigeria, Norway, Pakistan, Panama, Peru, Philippines, Poland, Portugal, Romania, Saudi Arabia, Serbia, Singapore, Slovakia, South Africa, South Korea, Spain, Sri Lanka, Sweden, Switzerland, Taiwan, Thailand, Turkiye, Ukraine, United Arab Emirates, United Kingdom, United States of America, Vietnam

Pricing

Factors that impact pricing may include:

— Number of ads tested

— Level of servicing

— Add on features including content optimiser

Payment options:

Pay-as-you-go or contact us to purchase a subscription bundling the best of LINK+ and LINK AI.

66 markets

Argentina, Australia, Austria, Bangladesh, Belgium, Brazil, Bulgaria, Canada, Chile, China Mainland, Colombia, Costa Rica, Croatia, Czechia, Denmark, Ecuador, Egypt, El Salvador, Finland, France, Germany, Ghana, Greece, Guatemala, Honduras, Hong Kong, Hungary, India, Indonesia, Ireland, Israel, Italy, Japan, Kenya, Malaysia, Mexico, Morocco, Netherlands, New Zealand, Nigeria, Norway, Pakistan, Panama, Peru, Philippines, Poland, Portugal, Romania, Saudi Arabia, Serbia, Singapore, Slovakia, South Africa, South Korea, Spain, Sri Lanka, Sweden, Switzerland, Taiwan, Thailand, Turkiye, Ukraine, United Arab Emirates, United Kingdom, United States of America, Vietnam

Contact us to get started

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