Build brands people recognise, remember and choose with BrandImprint.
Available as a serviced-only solution.
The BrandImprint Index provides a clear measure of how effectively your assets build recognition, distinctiveness and intuitive brand associations. Use the BrandImprint map to understand which assets are driving performance, where opportunities exist and where investment is at risk.
Focus investment on the assets that cut through in your category, strengthen Meaningful Difference and make your brand easier to recognise, remember and choose.
Go beyond recognition alone. Measure the intuitive associations linked to your asset in milliseconds, helping you understand whether your assets reinforce your desired brand positioning and create the memory structures that drive brand choice.
Monitor how effectively your assets build recognition, association and mental availability.
Know which assets to invest in, build, evolve or retire, so you can focus investment where it will have the greatest impact.
Access validated brand asset measurement through Kantar Marketplace, enabling faster learning and decision-making for brand growth.
Use your Kantar Marketplace account to request studies right when you need them.
An expert will contact you to set up your study based on your precise needs.
View and analyse your results in a convenient dashboard, plus work with an expert who’ll help you interpret the findings.
Contact us for pricing
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