Innovation and product development

Accelerate growth through innovation.

Put people at the heart of your innovation 

Propel business growth with agile consumer feedback solutions built for every phase of the innovation and product development lifecycle.


Idea screening

Shortlist the best ideas 

Identify the highest potential ideas with consumer feedback so you know which ones to take forward to concept development.

Idea screening

Concept testing 

Fine tune high-potential concepts 

Prioritise concepts that resonate with consumers and demonstrate long-term growth potential. Understand the strengths and weaknesses of each so you know how to take them to the next level.


Concept testing 

Packaging testing 

Make sure your packaging will stand out on shelf 

Quickly evaluate packaging to ensure it will appeal to consumers and deliver on brand expectations.  


Packaging testing 

Product testing 

Fine tune products before launch 

Test new products with your target audience. Understand the appeal and purchasing strength of your products in different usage moments so you can tweak them prior to launch. 


Product testing 



Benefit from proven methods 

Choose from validated solutions that reliably indicate a new product’s impact on sales and brand-building. 

Be in command of your insights 

View and analyse results using an intuitive dashboard that allows you to access past tests and track results over time. 

Innovate with confidence 

Solutions designed to guide you through your entire innovation lifecycle, with global availability and expert support.
Shock Flash

Move at the speed of business 

Get rapid, cost-effective results, so you can innovate with confidence and move as fast as your business demands. 
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Unlocking innovation in chaotic times
An effective innovation programme can help your business grow in times of crisis.
Learn more