AI has been around in various forms for over 50 years; however, Generative AI models are capturing popular imagination in a way that previous technologies did not. In response, businesses all over the world are scrambling to create AI roadmaps and AI strategies that match the new pace of advances.​

​Our world is continuing to be reshaped by technology right in front of our eyes. And with the effects of inflation and the ongoing rising cost-of-living, many businesses are asking how they can manage the emerging​ complexity, deliver more with less and acquire actionable insights at even greater speed.​

Our comprehensive global access to high quality and meaningful proprietary datasets coupled with our brand expertise, deep knowledge of the consumer, and years of experience with AI and machine learning​ means that we are ideally placed to help you optimise growth opportunities with support of AI technologies.​

This booklet reveals key insights into what you need to know to navigate in this ever-changing world of AI and discover opportunities to shape your brand’s future.

Download the booklet

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Ashish Jha
Commercial Head of Analytics
Kantar Asia Pacific


Andrew Smith
Head of Analytics
Kantar Southeast Asia