Making informed media choices in APAC

Campaigns are seven times as impactful among receptive audiences, so it's crucial to understand the advertising channels that people in Asia Pacific prefer and what are the strengths and weaknesses of different ad platforms to invest your media budget where it will make the most impact.

How can you make informed media choices in Asia Pacific?

Media Reactions is an annual study that provides a comprehensive overview of the evolving media landscape to help advertisers, media agencies and media owners navigate media decisions. In this webinar, Kantar media experts reveal insights from consumers and senior marketers in Asia Pacific and uncover the most preferred media channels and brands in the region.

 

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Speakers

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Chiradeep Gupta
VP, Personal Care Head of Media and Digital & Global Integrated Media Strategy, Unilever

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Chito Jusi
Client President, dentsu Media, Singapore

 

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Kartikeya Varma
Head of Media, Kantar, APAC
Kartikeya.Varma@Kantar.com

 

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Carie Lee
Director, Creative & Media, Kantar, Singapore
Carie.Lee@kantar.com