EXPLORE APAC
Shaping media strategies with consumers' voices
Kantar data reveals that brands with strong consumer connections enjoy nine times the volume share, twice the price, and four times the likelihood of future growth compared to those with weaker ties.
The key to connect with them?
Through understanding the media landscape and utilising the right touchpoints, especially in the diverse APAC region.
Curious about the Ad Equity of media channels and brands among APAC consumers? Join our upcoming webinar where Kantar's media experts unveil fresh insights from our annual Media Reactions study. Discover:
- How consumers and marketers view different advertising platforms.
- The most preferred media channels and brands across categories like Social, Video, and E-commerce.
- Shifts in perceptions of media channels and brands.
- Future spending trends among marketers.
Watch the webinar
Jane Ng General Manager, Kantar Singapore
Carie Lee Director, Media, Kantar
Robin Panicker Director, Media, Kantar
Yu Xiu Kueh Consultant, Media, Kantar
Madina Kalyayeva Managing Director & Partner, Tilt
Martyn U’ren Head of Market Research & Intelligence, JAPAC, Spotify
Yinren Peh Head of Global Accounts, APAC, Middle East & Africa, TikTok