When your focus is on quality

Your data should be delivered with consistency, accuracy, accountability – all at speed and powered by technology.

While many suppliers claim they deliver "quality data", we prove it with our industry-leading formula.

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Our Quality Formula
kantar profiles, largest panel reach

170m+ people

Quality data requires reaching a representative group of your customers and the people who matter most to your brand. We have the biggest and best source of real people who are who they say they are. 

170m+ people | 100+ markets | 7m+ owned panellists | ~45m people accessible for Connected Data Solutions
kantar profiles, happiest most productive panellists

23% higher survey completion rates

Quality data requires engaged panellists who provide truthful answers. Our team of research experts are dedicated optimising the survey experience, from panel management to the best survey designs, ensuring your data outputs are dependable. 

Data science teams | Proprietary, advanced AI & machine learning | Survey design expertise | Award-winning survey programming tools  
kantar profiles, industry leading fraud prevention

Preventing 5x more fraud

Quality data requires real people who are who they say they are. We prevent over 5x more fraud than anyone else with our 10+ proprietary tools and techniques.

Our proprietary anti-fraud algorithm uses a multitude of checks and machine learning to score people on:

Location | Diligence | Duplication | Demographics 
kantar profiles, best in class quality data

Trusted by more than 2,000 brands

Reach the people who matter most in a way that works for you with an experienced and flexible research partner.

We become an extension of your insights team, saving you time and money while delivering data you can rely on.


Do it yourself | Do it together with us | Let us do it for you