With insights around changing customer expectations and the competitive banking landscape, Kantar can ensure you stay on the money.
Many forces are shaping financial services: government intervention to increase competition, disruptors challenging long-standing business models, new digital currencies, and advances in technology. Barriers to entry are falling all the time and those that aren’t disruptors themselves will be disrupted. Brands need to be imaginative in rethinking what their role is in consumers’ lives.
Kantar BrandZ Most Valuable Global Brands 2022
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