Whether you're trying to reach and engage via media activity, or looking to understand audiences, Kantar helps you channel the right insights.
While the media industry is undergoing extraordinary change, the fundamentals of planning, measuring and evaluating great campaigns are still the same. It's crucial to understand your audiences, study their relationships with brands, and invest wisely to optimise conversion.
And our unique data, the currency of media, not only connects across datasets and markets, it integrates directly with your own data, bringing you deeper insights.
Under Pressure: What marketers need to know now for 2023 planning
Evidence-based guidance to help marketers navigate the multiple challenges they face today based on new database analysis and survey dataWatch on-demand
Media Reactions 2022
Discover the top-ranking media channels and brands in 2022 and the best environments for your ads.Read more
Kantar Creative Effectiveness Awards
Discover the most creative and effective ads from 2021, as judged by consumers, and what makes them great.Find out more