Whether you're trying to reach and engage via media activity, or looking to understand audiences, Kantar helps you channel the right insights.

Overview

While the media industry is undergoing extraordinary change, the fundamentals of planning, measuring and evaluating great campaigns are still the same. It's crucial to understand your audiences, study their relationships with brands, and invest wisely to optimise conversion.

And our unique data, the currency of media, not only connects across datasets and markets, it integrates directly with your own data, bringing you deeper insights.

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Watch the webinar
Learn how brands can capture attention through their creative to enhance advertising effectiveness.
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Media Reactions 2024
Media Reactions 2024
Discover the top-ranking media brands and channels and how to navigate today’s complex media environment.
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Marketing Trends 2024
Marketing Trends 2024
Discover the key 10 trends that marketers need to know in 2024. Each trend has a datapoint and Kantar’s point of view that will help you set your strategy up for success.
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KCEA 24
Kantar Creative Effectiveness Awards
Discover the most creative and effective ads from 2023, and learn how to predispose more people to connect with your brand. 
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How we help you