Whether old favourites or innovative challengers, FMCG brands touch the lives of most consumers multiple times each day. Kantar helps you deliver the goods.
Consumers’ desire for physical goods covering both life’s essentials and lifestyle choices remains a constant. But everything about meeting these desires is in flux. Personal health and the shared environment have moved up the agenda for many individuals and governments. How, where, what and why people consume is influenced by the evolving world they live in. Not only do FMCG brands need to anticipate trends, they also need to deal with changing routes to market and retailer offers.
Media Reactions 2022
Discover the top-ranking media channels and brands in 2022 and the best environments for your ads.Read more
Kantar Creative Effectiveness Awards
Discover the most creative and effective ads from 2021, as judged by consumers, and what makes them great.Find out more
eCommerce On 2022
Get foundational insights about the new ecommerce ‘normal’ and what motivates people to click.Download the booklet