The worlds of fashion, beauty and luxury goods are changing in various, often contradictory, ways. Technology and new entrants are changing consumer expectations, pushing innovation, and encouraging established brands to think differently about products, packaging and routes to market. Understanding the lives and beliefs of your target consumer is crucial, as these are sectors where emotional connections really matter.
Total media ROI measurement for a luxury jewellerRead case study
Reinvigorating the 2025 innovation pipeline for Colgate-PalmoliveRead case study
Evolving a retail brand for the next generationRead case study
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Inspiring the future of lifestyle scentingRead case study
Transforming brands in the deodorant landscapeRead case study