Technology is continually changing consumers' lives. Plug in to Kantar's expertise to understand device purchase journeys and usage, and the key trends to uncover growth.
With the proliferation of technology choices available to consumers, it's increasingly challenging to grow brand share. For manufacturers of smartphones, laptops, tablets, TVs, wearables, smartspeakers, domestic appliances, network operators, and VoD/Music streaming brands, Kantar’s dedicated global technology insight experts show you how to optimise your marketing strategy to grow market share. We'll help you develop insight-based strategies for customer acquisition and retention. Brand ecosystems are increasingly important in technology, so we can also show you how to unlock cross-category potential.
Kantar BrandZ Most Valuable Global Brands 2022
Explore the global report and how the power of consumer connection drives successLearn more
eCommerce On 2022
Get foundational insights about the new ecommerce ‘normal’ and what motivates people to click.Download the booklet