Technology is changing everything. Plug in to Kantar's expertise to understand the path to adoption and usage, and the key trends to uncover growth.
Overview
With the proliferation of technology choices available to consumers, it's getting harder and harder to grow brand share. For manufacturers of smartphones, laptops, tablets, wearables, domestic appliances and TVs, network operators and brands from other categories, Kantar’s dedicated global technology insight experts show you how to optimise your marketing strategy to grow market share by category. Brand ecosystems are increasingly important in technology, so we can also show you how to unlock cross-category potential.
Client results
Inspiration
WEBINAR: CX+ technology, media and telecommunications
Watch our latest CX+ webinar where we will discuss important global insights for technology, media and telecommunications (TMT) brands, and reveal who tops the CX leader boards. We fuse pre-pandemic insights from CX+ 2020 with an understanding of the rapidly changing COVID-19 customer landscape to inform future CX strategy.
Watch on demand