Technology is continually changing consumers' lives. Plug in to Kantar's expertise to understand device purchase journeys and usage, and the key trends to uncover growth. 

Overview

With the proliferation of technology choices available to consumers, it's increasingly challenging to grow brand share. For manufacturers of smartphones, laptops, tablets, TVs, wearables, smartspeakers, domestic appliances, network operators, and VoD/Music streaming brands, Kantar’s dedicated global technology insight experts show you how to optimise your marketing strategy to grow market share. We'll help you develop insight-based strategies for customer acquisition and retention. Brand ecosystems are increasingly important in technology, so we can also show you how to unlock cross-category potential.

Marketing Trends 2024
Marketing Trends 2024
Discover the key 10 trends that marketers need to know in 2024. Each trend has a datapoint and Kantar’s point of view that will help you set your strategy up for success.
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Kantar BrandZ global 2024
Discover the factors driving growth for the world’s most valuable brands.
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eCommerce On
eCommerce On 2022
Get foundational insights about the new ecommerce ‘normal’ and what motivates people to click.
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